Better Bodies Hi Zīmola identitāte — Takahiro Eto

Darbs Better Bodies Hi Zīmola identitāte, kura autors ir Takahiro Eto, ir augsti novērtēts un ļoti prestižās 2022 Platīna balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

PlatīnaGrafika· 2022

Better Bodies Hi Zīmola identitāte

Autors: Takahiro Eto

Klients: Better Bodies Hi

Platīna balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par Better Bodies Hi Zīmola identitāte

Better Bodies Hi ir zīmola identitāte treniņu studijai. Identitātes pamatā ir burtveidols, kas transformējas trīs posmos. Apmeklētājiem virzoties no reģistratūras uz treniņu zonu, burti uz norādēm kļūst biezāki un lielāki. Vissmalkākais stils tiek izmantots atturīgi reģistratūrā, lai radītu mierīgu atmosfēru. Vistreknākais stils tiek izmantots treniņu zonā vairāk nekā viena metra augstumā. Burtveidols tiek pielietots logotipā, tīmekļa vietnē, norādēs un drukātajos materiālos. Mainīgie burti palīdz lietotājiem soli pa solim sagatavot ķermeni un prātu vingrošanai.

Atzinība

Par Platīna balva A' Design Award

Better Bodies Hi Zīmola identitāte ir Platīna balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir patiesi izciliem, elegantiem un majestātiskiem dizainiem. Platīna ieguvēji ir radīšanas brīnumi, intelektuālās radošuma robežu apliecinājums un parāda savu dizaineru nepārspējamo profesionalitāti un ģēniju. Sagaidāms, ka šie dizaini būs visslavenākie darbi, kas definē laikmeta estētiku, sniedz ieguldījumu sabiedrības labklājībā un paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Better Bodies Hi Zīmola identitāte parāda transcendentu izcilības līmeni un ar savām labvēlīgajām īpašībām padara pasauli labāku. Better Bodies Hi Zīmola identitāte ir darbs, kas ieguvis Platīna balvu A' Design Award un kas pamodina vēlmes, iedvesmo, iepriecina un raisa lielu prieku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Izmēri un iepakojums: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Birkas: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Ražošanas tehnoloģija: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Dizaina izaicinājums: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Iedvesma: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Projekta ilgums: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Darbības plūsma: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Komandas dalībnieki: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima