Shijian Chuxin Tējas iepakojums by Longxiang Li

Shijian Chuxin Tējas iepakojums by Longxiang Li is a highly esteemed winner of the very prestigious 2022 Zelta balva A' Design Award in Iepakojuma dizains Competition Category.

ZeltaIepakojums· 2022

Shijian Chuxin Tējas iepakojums

by Longxiang Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Zelta balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

Verify Award Status for #133749

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shijian Chuxin Tējas iepakojums

Shijian Chuxin ir tējas iepakojuma dizains. Dizainā izmantotas ilustrācijas, kuras iedvesmojuši Guidžou ekoloģiskie tējas dārzi, vardes, bezdelīgas, tējas lasītāji un Čišui upe. Ķīniešu stila ilustrācijas atspoguļo ražošanas reģiona ekoloģiju un piešķir zīmolam izteiksmīgu vizuālo valodu, kas orientēta uz jaunākiem patērētājiem. Iesaiņojuma papīrs izgatavots no balta speciālā papīra, uz kura uzdrukātas ilustrācijas. Kastes apdare veikta ar lāzerdruku un zelta karsto spiedumu, un tās izmēri ir 300 x 120 x 80 milimetri. Kaste ir viegli atverama, un vienkāršie materiāli ir piemēroti masveida ražošanai.

The Recognition

About the Zelta balva A' Design Award

Shijian Chuxin Tējas iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Shijian Chuxin Tējas iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Shijian Chuxin Tējas iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
Dimensions & Packaging: Packing box size: 300mm X 120mm X H80mm
Tags: Simple, modern, illustration
Production Technology: The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
Design Challenge: The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
Research: highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
Inspiration: Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
Project Duration: The project was launched in July 2020 and completed in October 2020
Operation Flow: The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
Team Members: Longxiang Li