Small Satine Bērnu piena iepakojums by Blackandgold Shanghai

Small Satine Bērnu piena iepakojums by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2022

Small Satine Bērnu piena iepakojums

by Blackandgold Shanghai

Client: Yili Group

Bronzas balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

Verify Award Status for #134149

View at A' Design Award Press Release Award Badge

Colors

The Design

About Small Satine Bērnu piena iepakojums

Small Satine ir iepakojums bioloģiskam piena produktam, kas paredzēts bērniem. Dizains paplašina Satine piena zīmolu, saglabājot tā logotipu, kā arī baltos un zaļos toņus. Priekšējā panelī redzams tēls vārdā Small Satine, kas atpūšas zālē blakus teļam. Aizmugurējais panelis atklāj plašu skatu uz piena fermu, attēlotu vieglā un vienkāršā stilā. Produkta nosaukums veidots ar bērniem piemērotu fontu, savukārt uzturvērtības informācija vecākiem sniegta skaidri un pārskatāmi. Iepakojuma iekšējā daļa ir papīra kartona kaste.

The Recognition

About the Bronzas balva A' Design Award

Small Satine Bērnu piena iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Small Satine Bērnu piena iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Small Satine Bērnu piena iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Dimensions & Packaging: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Tags: Packaging, milk, kid, China, organic
Production Technology: Inner pack: Tetra Pack
Box: paper
Design Challenge: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Research: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Inspiration: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Project Duration: The project started in Feb, 2021 and the product is launched in June, 2021.
Operation Flow: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Patents: All photos credits to blackandgold Shanghai, 2022.
Team Members: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG