Dragon Boat Festival Packaging Dāvanu kaste by ShenZhen XiShang Boutique Packing Co., Ltd

Dragon Boat Festival Packaging Dāvanu kaste by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Sudraba balva A' Design Award in Iepakojuma dizains Competition Category.

SudrabaIepakojums· 2022

Dragon Boat Festival Packaging Dāvanu kaste

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Sudraba balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

Verify Award Status for #134172

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Boat Festival Packaging Dāvanu kaste

Pūķu laivu svētku iepakojums ir dāvanu kaste, kas radīta ķīniešu Pūķu laivu svētkiem. Ārējā kaste ir veidota pūķa formā, ar vērmeļu lapām, kas iezīmē ķermeni, un niedru lapu rakstiem, kas veido zvīņas. Iekšējā kaste attēlo divus pūķus, kas tur zongzi — motīvu, kas ķīniešu kultūrā simbolizē dubultu veiksmi. Kad vāks tiek pacelts, iekšējās kastes četras malas atveras gravitācijas iedarbībā, līdzīgi kā ceļas priekškars. Kaste ir izgatavota no videi draudzīga papīra ar trīsdimensionālu papīra griešanu un slāņotu kartonu. Dizains pauž vēlējumus veselībai un veiksmei.

The Recognition

About the Sudraba balva A' Design Award

Dragon Boat Festival Packaging Dāvanu kaste ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Dragon Boat Festival Packaging Dāvanu kaste būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Dragon Boat Festival Packaging Dāvanu kaste ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
Dimensions & Packaging: 475mm X 213mm X 130mm
Production Technology: Eco-friendly paper and 3D paper carving techniques
Design Challenge: The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
Research: The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
Inspiration: It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Project Duration: This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
Operation Flow: When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu