Darbs Zhu Xixi Dāvanu Kaste, kura autors ir Jin Zhang, ir augsti novērtēts un ļoti prestižās 2022 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2022

Zhu Xixi Dāvanu Kaste

Autors: Jin Zhang

Klients: Wuhan Sanbu Brand Design

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Zhu Xixi Dāvanu Kaste

2022. gads ir tīģera gads Ķīnas Mēness kalendārā. Tiešākais veids ir izmantot tīģera grafiku. Dizainers izmanto līdzīgu tīģera un svētības izrunu ķīniešu valodā un izmanto piecus tīģerus, lai izteiktu wu fu lin men (ķīniešu idioma, ko parasti izmanto Jaunajā gadā). izmantojiet idiomas un grafiku, lai izveidotu dubultas Jaungada svētības. Drosmīgas oranžas un zaļas kontrastējošas krāsas padara visu komplektu stilīgāku. Kastīti var izmantot kā dekoratīvu gleznu, un tajā pašā laikā ir krāsojams tīģera attēls, lai cilvēki varētu mijiedarboties.

Atzinība

Par Dzelzs balva A' Design Award

Zhu Xixi Dāvanu Kaste ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Zhu Xixi Dāvanu Kaste būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Zhu Xixi Dāvanu Kaste tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
Izmēri un iepakojums: 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
Birkas: zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
Ražošanas tehnoloģija: Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
Dizaina izaicinājums: The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
Pētījums: After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
Iedvesma: The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
Projekta ilgums: The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
Darbības plūsma: In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
Komandas dalībnieki: Designer ：Jin Zhang