Environment Day Vitrīnas dizains — Gravity Design and Arcelik

Darbs Environment Day Vitrīnas dizains, kura autors ir Gravity Design and Arcelik, ir augsti novērtēts un ļoti prestižās 2022 Dzelzs balva A' Design Award ieguvējs kategorijā Ilgtspējīgu produktu, projektu un zaļais dizains.

DzelzsIlgtspējīgs produkts· 2022

Environment Day Vitrīnas dizains

Autors: Gravity Design and Arcelik

Klients: Arçelik

Dzelzs balva A' Design Award ieguvējs kategorijā Ilgtspējīgs produkts

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Krāsas

Dizains

Par Environment Day Vitrīnas dizains

Vides diena ir mazumtirdzniecības skatlogu dizains, kas izveidots kādam veikalam Stambulā. Ekspozīcijā redzama roku darbā veidota izžuvušas zemes siena, kas piesaista garāmgājēju uzmanību. Ideja radās, domājot par sausumu un dabas resursu izsīkšanu uz Zemes. Zaļa pļava tika iestrādāta tā, lai tā it kā ielauztos izkaltušajā zemē, parādot, ka atjaunošanās joprojām ir iespējama. Izkaltusī zeme tika izveidota no māla, kas uzklāts uz MDF plāksnēm un žāvēts saulē vienu nedēļu, lai izveidotu sasprēgājušu virsmu. Zaļās zonas ir veidotas no sūnām, bet burti izgriezti no koka. Aptuveni 98 procenti ekspozīcijas ir izgatavoti no ilgtspējīgiem un organiskiem materiāliem.

Atzinība

Par Dzelzs balva A' Design Award

Environment Day Vitrīnas dizains ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Environment Day Vitrīnas dizains būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Environment Day Vitrīnas dizains tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
Izmēri un iepakojums: Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered.
Birkas: Sustainability, Window Display, Showcase, Green, Clay, Drought
Ražošanas tehnoloģija: The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
Dizaina izaicinājums: The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
Iedvesma: The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
Projekta ilgums: The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
Darbības plūsma: Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
Komandas dalībnieki: Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu
Attēlu autori: Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.