Chasing Light Izstāžu zāle by AD Architecture

Chasing Light Izstāžu zāle by AD Architecture is a highly esteemed winner of the very prestigious 2022 Sudraba balva A' Design Award in Interjera, tirdzniecības un izstāžu dizains Competition Category.

SudrabaInterjers· 2022

Chasing Light Izstāžu zāle

by AD Architecture

Client: AD Architecture

Sudraba balva A' Design Award Winner in Interjers Category

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Verified Award Winner

Verify Award Status for #135973

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chasing Light Izstāžu zāle

"Chasing Light" ir izstāžu zāle, kas projektēta keramikas flīžu zīmolam Fošaņā, Ķīnā. Interjers aizņem 890 kvadrātmetrus un apvieno recepcijas, ekspozīcijas un pieredzes zonas. Keramikas flīžu produkti ir sadalīti četrās kategorijās un tiek izstādīti uz horizontālām un vertikālām virsmām telpā. Ģeometriskās formas un telpu mērogs izceļ lielos aglomerētā akmens paneļus. Gaisma pastiprina paneļu dabiskās faktūras. Galvenie materiāli ir aglomerētā akmens panelis, mākslinieciskā krāsa, nerūsējošais tērauds un akrils. Izkārtojums vada apmeklētājus pa skaidru maršrutu.

The Recognition

About the Sudraba balva A' Design Award

Chasing Light Izstāžu zāle ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Chasing Light Izstāžu zāle būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Chasing Light Izstāžu zāle ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product display space continues the overall design logic. To solve the problem of exhibition, ceramic tile products are divided into four categories, and are showcased in a pure manner on the horizontal and vertical surfaces within the space. With the interaction of light and geometric forms, and based on architectural aesthetics, the design expresses the confidence of the space and highlights the high-end products.
Dimensions & Packaging: Building area:890 square meters
Type:Showroom
Tags: AD ARCHITECTURE, Xie Peihe, plain aesthetics, light & geometric forms, corporate headquarters, brand display
Production Technology: The geometric form and scale of the space highlight the large size of sintered stones. Complemented by light, the textures of natural sintered stones are strengthened. The tranquil light, powerful forms and natural tactile experience are intriguing, evoking various emotions and thinking.
Main materials: sintered stone panel, artistic paint, stainless steel, acrylic
Design Challenge: Conventional showrooms face two common problems. First, the conventional spatial pattern restricts products to expressing themselves. Second, unreasonable ways of product display make the space disorderly, and do not well show the strengths of products, thereby lowering buyers' shopping desires.
There are 38 types of sintered stone panels, which can be used in 54 different ways in various spaces. To efficiently display the diversified uses of such a variety of products posed a big challenge.
Research: The design breaks the homogeneous design of conventional showrooms and ways of product display, and enables products to resonate with the space, nature, people and time. It's a bold exploration of showroom design in China's ceramics sector.
By releasing the column networks of the space, the project creates a free, relaxing spatial atmosphere and well-organized circulation route, allowing visitors to experience all products and participate in every spatial node by following the set circulation.
Inspiration: Based on the core values of the ceramic tile brand with a history of 25 years, the project adopts the design logic that meets the demands of contemporary and future exploration, and shows respect to the brand's culture and core. The design team dug into the philosophy that respects nature and values a plain aesthetic. Through architectural space and light, the designers expressed their understanding of the ceramic tile products with a confident attitude.
Project Duration: Start time: 2021.08
Completion time: 2021.11
Location: Foshan, Guangdong Province
Operation Flow: The reception lobby breaks the original high and closed space, lowers the height of the ceiling, and creates interesting forms and a sense of strength, which visually extends the interior surfaces, enriches the spatial layers and effectively removes the oppressive feeling brought by closed space.
The design displays the brand's image in an interactive manner, and creates connection between the 12 square columns and the brand. Several transitional spaces are inserted to link spatial nodes.
Team Members: Chief designer:Xie Peihe
Furnishings:AD ARCHITECTURE
Image Credits: Ouyang Yun