Baidu Tematiskās kartes lietotne by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Baidu Tematiskās kartes lietotne by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang is a highly esteemed winner of the very prestigious 2022 Bronzas balva A' Design Award in Saskarnes, mijiedarbības un lietotāja pieredzes dizains Competition Category.

BronzasSaskarne· 2022

Baidu Tematiskās kartes lietotne

by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Client: Baidu Online Network Technology (Beijing) Co., Ltd

Bronzas balva A' Design Award Winner in Saskarne Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Baidu Tematiskās kartes lietotne

Baidu Tematiskā karte ir mobilā karšu lietotne Android un iOS viedtālruņiem. Lietotne parāda dažādām lietotāju grupām atlasītu kartes informāciju, pamatojoties uz laiku, telpu un lietotāju profiliem. Cilvēciskie, ģeogrāfiskie un sociālie faktori tiek apvienoti un attēloti kopā, tāpēc tuvumā esošos pakalpojumus un aktuālos notikumus var atrast ātri. Grafiskā kartes informācija ir integrēta ar tekstu ekrānā ērtai lasīšanai. Mākslīgais intelekts un lielie dati tiek izmantoti, lai pielāgotu attēlojumu katrai grupai. Mērķis ir samazināt meklēšanai nepieciešamo piepūli un atbalstīt ikdienas mācības, ceļošanu un izpēti.

The Recognition

About the Bronzas balva A' Design Award

Baidu Tematiskās kartes lietotne ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Baidu Tematiskās kartes lietotne būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Baidu Tematiskās kartes lietotne lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
Dimensions & Packaging: The application is designed for all Android and iOS smart phone sizes.
Tags: Phone, Map app, GIS, AI, UX, UI
Production Technology: Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
Design Challenge: In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
Research: We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
Inspiration: Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
Project Duration: The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
Operation Flow: The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
Team Members: YingLi,Yongzhi Ji,Meng Xu,Yang Zhang,Changlong Liu,Linlin Pan
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020