Roundooze Chickpea Snack Uzkodu iepakojums by Salvita Bingelyte

Roundooze Chickpea Snack Uzkodu iepakojums by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2022

Roundooze Chickpea Snack Uzkodu iepakojums

by Salvita Bingelyte

Client: Salvita Design

Bronzas balva A' Design Award Winner in Iepakojums Category

15,595

Verified Award Winner

Verify Award Status for #138713

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Roundooze Chickpea Snack Uzkodu iepakojums

Roundooze aunazirņu uzkoda ir iepakojuma dizains ceptiem aunazirņiem. Klāsts ietver astoņas garšas – sešas saldās un divas sāļās. Saldās garšas tiek pasniegtas uz melna fona, bet sāļās – uz pelēka fona. Vizuālo stilu nosaka smaids, kas pārņemts no Roundooze logotipa. Katram maisiņam ir izgrieztas ailes acu un mutes formā, lai aunazirņus varētu redzēt jau pirms pirkuma. Vienkārši fonti un ierobežota krāsu palete piešķir izskatam vieglumu un rotaļīgumu. Katra maisiņa izmēri ir 145 mm platumā un 210 mm augstumā.

The Recognition

About the Bronzas balva A' Design Award

Roundooze Chickpea Snack Uzkodu iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Roundooze Chickpea Snack Uzkodu iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Roundooze Chickpea Snack Uzkodu iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)