Satine Pro Primārā funkcija: Piena iepakojums by L3branding is a highly esteemed winner of the very prestigious 2022 Sudraba balva A' Design Award in Iepakojuma dizains Competition Category.
SudrabaIepakojums· 2022
Satine Pro Primārā funkcija: Piena iepakojums
by L3branding
Client: L3branding
Sudraba balva A' Design Award Winner in Iepakojums Category
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The Design
About Satine Pro Primārā funkcija: Piena iepakojums
Satine Pro ir iepakojuma dizains ultrafiltrācijas pienam, ko pārdod Ķīnā. Pienā ir 6 grami olbaltumvielu uz 100 mililitriem. Dizains izvieto skaitli 6 iepakojuma vizuālajā centrā, veidojot to, dekonstruējot un no jauna apvienojot dabiskus elementus, piemēram, govis un augus. Attēlā ir paslēpta pilna govs. Šī pieeja balstās uz kubismu un abstrakto mākslu, kur realitāte tiek sadalīta un no jauna izveidota. Iepakojuma izmēri ir 50 x 50 x 180 milimetri. Mērķis ir definēt jaunu piena apakškategoriju un paust dabisku un izsmalcinātu raksturu.
The Recognition
About the Sudraba balva A' Design Award
Satine Pro Primārā funkcija: Piena iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Satine Pro Primārā funkcija: Piena iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Satine Pro Primārā funkcija: Piena iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
- Dimensions & Packaging
- 50mm*50mm*180mm
- Tags
- milk, package design, organic, Cubism
- Design Challenge
- The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products. - Inspiration
- Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
- Project Duration
- The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
- Team Members
- Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He
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