Koch's Meerrettich Zīmola Maiņa — Wolkendieb Design Agency

Darbs Koch's Meerrettich Zīmola Maiņa, kura autors ir Wolkendieb Design Agency, ir augsti novērtēts un ļoti prestižās 2022 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2022

Koch's Meerrettich Zīmola Maiņa

Autors: Wolkendieb Design Agency

Klients: KOCHS Meerrettich & Feinkost GmbH

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Koch's Meerrettich Zīmola Maiņa

Moto atpakaļ pie saknēm, šobrīd iekaro pārtikas rūpniecību. Senie sakņu dārzeņi, kuru vidū ir arī mārrutki, šobrīd ir ļoti populāri. Lai atdzīvinātu zīmolu plauktos, Wolkendieb atsāka Kochs zīmola identitāti un iepakojuma portfeli. Logotips tika modernizēts, lai kļūtu drosmīgāks un redzamāks. Jaunais dizains koncentrējas uz neapstrādātu dabisko sastāvdaļu attēlojumu un tīrām receptēm bez piedevām vai konservatīviem. Svaigs no lauka tieši patērētājam: tieši, vienkārši un ar mīlestību sagatavots!

Atzinība

Par Sudraba balva A' Design Award

Koch's Meerrettich Zīmola Maiņa ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Koch's Meerrettich Zīmola Maiņa būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Koch's Meerrettich Zīmola Maiņa ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Izmēri un iepakojums: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Birkas: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Ražošanas tehnoloģija: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Dizaina izaicinājums: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Pētījums: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Iedvesma: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Projekta ilgums: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Darbības plūsma: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Komandas dalībnieki: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen