Deji Cultural Complex Muzejs by Masato Kure and Masashi Ota

Deji Cultural Complex Muzejs by Masato Kure and Masashi Ota is a highly esteemed winner of the very prestigious 2023 Platīna balva A' Design Award in Interjera, tirdzniecības un izstāžu dizains Competition Category.

PlatīnaInterjers· 2023

Deji Cultural Complex Muzejs

by Masato Kure and Masashi Ota

Client: The Triangle.jp Co., Ltd

Platīna balva A' Design Award Winner in Interjers Category

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The Design

About Deji Cultural Complex Muzejs

Deji kultūras komplekss piedāvā kultūras mākslas un komerciālo objektu apvienojumu. Tā augšējā 7300 m2 stāvā ir izvietotas sešas plašas telpas, tostarp mākslas muzejs, muzejs, grāmatnīca, veikali un kafejnīca. Šo telpu līdzāspastāvēšana ļauj apmeklētājiem apmeklēt arī tās, ko citādi nebūtu apmeklējuši. The Triangle. JP dizaina inovāciju raksturo tas, ka tika pilnībā likvidētas sienas starp telpām. Likvidējot starpsienas, telpa tika atbrīvota no robežām starp iekšpusi un ārpusi, sniedzot apmeklētājiem nelielu "priekšskatījumu" pirms ienākšanas telpā.

The Recognition

About the Platīna balva A' Design Award

Deji Cultural Complex Muzejs ir Platīna balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir patiesi izciliem, elegantiem un majestātiskiem dizainiem. Platīna ieguvēji ir radīšanas brīnumi, intelektuālās radošuma robežu apliecinājums un parāda savu dizaineru nepārspējamo profesionalitāti un ģēniju. Sagaidāms, ka šie dizaini būs visslavenākie darbi, kas definē laikmeta estētiku, sniedz ieguldījumu sabiedrības labklājībā un paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Deji Cultural Complex Muzejs parāda transcendentu izcilības līmeni un ar savām labvēlīgajām īpašībām padara pasauli labāku. Deji Cultural Complex Muzejs ir darbs, kas ieguvis Platīna balvu A' Design Award un kas pamodina vēlmes, iedvesmo, iepriecina un raisa lielu prieku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DEJI Cultural Complex is a new type of entertainment venue that provides a fusion of cultural arts complex and commercial facility on its top 7300m2 floor. The place has sophisticated yet inviting ambiance since there is no walls between each area. Eliminating entire walls freed the space from having the boundaries between inside and outside that giving customers a little preview before entering the space. The entire design reflects the culture, people, and the city of Nanjing. Therefore, visiting this complex easily becomes part of their lifestyle.
Dimensions & Packaging: DEJI Cultural complex has six extensive facilities including an art museum, a museum, a bookstore, shops, and a cafe on its top 7300m2 floor.
Tags: museum, art, interior design, commercial interior, contemporary art
Production Technology: The innovation of our design is that we entirely got rid of walls between spaces. By eliminating partitions, it freed the space from having the boundaries between inside and outside that gives customers a little preview before entering the space. Two main ideas have used to eliminate the boundaries. First is water. We installed large water basins at the entrance instead of walls. The second is rods. Instead of having solid walls, countless white rods are hanging from ceiling.
Design Challenge: The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. Our lifestyle has changed dramatically, and the joy of shopping physically was taken away.
Research: By combining cultural-arts complex and commercial facility, it elevated the brand value of the mall. It gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design made the luxury mall feel less exclusive and more comfortable for everyone to stop by and enjoy.
Inspiration: The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. We believe what satisfies people is not just simply buying product, but it is the entire experience before and after it. We design the facility not just to offer a beautiful place, but to provide a space that people can enjoy quality time. What people can experience there is something people would not be able to experience if they were shopping online.
Project Duration: The project started in January 2021 in Nanjing, China. Constriction period was 5 month and completed in February 2022.
Operation Flow: We believe that the integration of commercial and cultural facility creates more sustainable economic benefit. It elevated the brand value of the facilities and gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design inherited the culture and history of Nanjing city in a modern way while promoting wellbeing of the people by understanding their needs.
Team Members: Masato Kure
Masashi Ota
Yuki Kashiwakura
Image Credits: Inter_mountain