Stamatakis Bakery Rebrendēšana by Antonia Skaraki

Stamatakis Bakery Rebrendēšana by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Zelta balva A' Design Award in Iepakojuma dizains Competition Category.

ZeltaIepakojums· 2023

Stamatakis Bakery Rebrendēšana

by Antonia Skaraki

Client: Stamatakis

Zelta balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Stamatakis Bakery Rebrendēšana

Autentisku receptu un mājas atmiņu litogrāfija. Kad vismīļākie ceptie izstrādājumi satiekas ar tradīciju, garšas mistēriju ievadītāju un baudas rituālu, prātā vienmēr nāk sievišķs tēls. Eugenia autentiskās garšas, kas nes emocionālas atmiņas, tradīcijas amatnieciskās receptes! Eugenia ir kā litogrāfija, nekad vienāda, nekad no formas izņemta. Eugeniai nav formu, jo viņa ir mātes līdzība.

The Recognition

About the Zelta balva A' Design Award

Stamatakis Bakery Rebrendēšana ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Stamatakis Bakery Rebrendēšana būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Stamatakis Bakery Rebrendēšana izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.
Dimensions & Packaging: Paper Box Width 160mm x Depth 160mm x Height 70mm
Paper Box Width 240mm x Depth 240mm x Height 70mm
Paper Box Width 280mm x Depth 320mm x Height 70mm
Paper Box Width 320mm x Depth 320mm x Height 70mm
Paper Box with window Width 80mm x Depth 80mm x Height 190mm
Tags: Rebranding, packaging design, bakery
Production Technology: The range of packages created using the technic of engraving.
The main heroine is Evgenia, mother of the owners of the bakery.
The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more.
Design Challenge: The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation.
Due to the nature of the business, the target audience cannot be specified in a specific way.
Research: There was no research for this project
Inspiration: It started with a blessing. The touch of a ritualistic stamp that Eugenia used to put on top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. Her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind.
Project Duration: he project started in May 2020 in Athens and finished in October 2021 in Athens, and was exhibited in Crete in June 2021.
Operation Flow: All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer use of ink.
Patents: No Patents
Team Members: creative director: Antonia Skaraki
art director: Andreas Deskas
Image Credits: Image No#1 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#2 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#3 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#4 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#5 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)