The Language of Emotion and Time Kūkas iepakojums by Jiaxin Lv

The Language of Emotion and Time Kūkas iepakojums by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2023

The Language of Emotion and Time Kūkas iepakojums

by Jiaxin Lv

Bronzas balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Language of Emotion and Time Kūkas iepakojums

Emociju un laika valoda ir kūkas iepakojuma dizains, kurā svaigas puķes izmantotas kā svaiguma vizuāla pazīme. Iepakojuma augšdaļai ir piestiprināta caurspīdīga puķu kastīte, ko var izvilkt, atvērt un noņemt atkārtotai lietošanai. Vērojot, kā puķes zied un vīst, lietotāji var spriest, vai kūka joprojām ir svaiga. Ārējais apvalks izgatavots no otrreiz pārstrādājama, cieta kartona, bet puķu kastīte – no bioloģiski noārdāma caurspīdīga materiāla, lai samazinātu plastmasas izmantošanu. Iepakojuma izmēri ir 15 x 15 x 15 centimetri. Svaigas puķes aizstāj lentes un piešķir papildu nozīmi, ja kūka tiek dāvināta kā dāvana.

The Recognition

About the Bronzas balva A' Design Award

The Language of Emotion and Time Kūkas iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka The Language of Emotion and Time Kūkas iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. The Language of Emotion and Time Kūkas iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
Dimensions & Packaging: The packaging size is 15cm*15cm*15cm
Tags: FRESHER; PACKING; CAKE; FLOWERS
Production Technology: It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
Design Challenge: The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
Research: The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
Inspiration: People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
Project Duration: The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
Operation Flow: The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.