Meer Šķīstošās Kafijas Iepakojums by Masoud Najafi Amirkiasar

Meer Šķīstošās Kafijas Iepakojums by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2023

Meer Šķīstošās Kafijas Iepakojums

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

Bronzas balva A' Design Award Winner in Iepakojums Category

12,564

Verified Award Winner

Verify Award Status for #141887

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meer Šķīstošās Kafijas Iepakojums

Tirgū jauna produkta iepakojuma dizains ir ne tikai dizaina māksla, bet arī māksla izprast klientus' prātus un izceļas plauktos pret konkurentiem. Ņemot vērā šīs nianses, Meer iepakojuma dizains ir izmantojis gala produkta tekstūru ilustrācijā, lai stimulētu un iesaistītu visas kafijas cienītāju sajūtas. Tāpat arī izkārtojumam un netradicionālajam burtu izmēram ir liela nozīme patērētāju piesaistīšanā precei. Šis dizains ir radīts ar cerību veikt nopietnas pārmaiņas veikalu dzērienu plauktos.

The Recognition

About the Bronzas balva A' Design Award

Meer Šķīstošās Kafijas Iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Meer Šķīstošās Kafijas Iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Meer Šķīstošās Kafijas Iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020