Shuang Gou Sheng Fang Alkoholisko dzērienu iepakojums — Yunlin Dai, Chenchen Li and Ruidong Hua

Darbs Shuang Gou Sheng Fang Alkoholisko dzērienu iepakojums, kura autors ir Yunlin Dai, Chenchen Li and Ruidong Hua, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2023

Shuang Gou Sheng Fang Alkoholisko dzērienu iepakojums

Autors: Yunlin Dai, Chenchen Li and Ruidong Hua

Klients: Jiangsu Shuanggou Distillery Co., Ltd

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Shuang Gou Sheng Fang Alkoholisko dzērienu iepakojums

Šuang Gou Šeng Fana ir ķīniešu alkoholiskā dzēriena iepakojuma dizains. Iepakojumā ir divas atsevišķas pudeles. Mazākā augšējā pudele satur dzērienu ar 68 procentu alkohola koncentrāciju, bet lielākā apakšējā pudele satur vidējas stiprības dzērienu. Katru pudeli var baudīt atsevišķi, vai arī abus dzērienus var brīvi sajaukt, radot dažādas garšas. Divi vāciņi, kas izgatavoti no ABS un PE materiāla, ir pārklāti ar rozā zeltu un savienoti ar slēdzeni, kas novērš noplūdi un atvieglo atvēršanu. Kaste un pudeles ir rotātas ar dārgakmeņu formām, kuru iedvesmas avots ir vēsturisko destilēšanas rūpnīcu jumti.

Atzinība

Par Bronzas balva A' Design Award

Shuang Gou Sheng Fang Alkoholisko dzērienu iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Shuang Gou Sheng Fang Alkoholisko dzērienu iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Shuang Gou Sheng Fang Alkoholisko dzērienu iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
Izmēri un iepakojums: Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。
Birkas: crafts, Baijiu, spirit, packaging, art
Ražošanas tehnoloģija: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques.
Dizaina izaicinājums: The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability.
Pētījums: In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development.
Iedvesma: During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
Projekta ilgums: 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu.
Darbības plūsma: The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life.
Komandas dalībnieki: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua