Gui Jiu Shi Jia Alkoholisko dzērienu iepakojums — Yunlin Dai and Weiliang Tao

Darbs Gui Jiu Shi Jia Alkoholisko dzērienu iepakojums, kura autors ir Yunlin Dai and Weiliang Tao, ir augsti novērtēts un ļoti prestižās 2023 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2023

Gui Jiu Shi Jia Alkoholisko dzērienu iepakojums

Autors: Yunlin Dai and Weiliang Tao

Klients: Jiangsu Yanghe Distillery Co., Ltd

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Gui Jiu Shi Jia Alkoholisko dzērienu iepakojums

Gui Jiu Shi Jia ir iepakojuma dizains ķīniešu baijiu stiprā alkoholiskā dzēriena pudelei. Pudele no priekšpuses ir kvadrātveida, savukārt skats no augšas apvieno kvadrāta un apļa formas. Šī forma atspoguļo kultūras ideju, kas apvieno stingrus principus ar elastīgu domāšanu. Uz etiķetes attēlots batikas tehnikā veidots sveicinošā putna raksts no Guidžou provinces, kas ir tradicionāla viesmīlības zīme. Pudele apstrādāta ar smidzināšanas, apdedzināšanas un otošanas paņēmieniem, bet kakliņa uzmava pārklāta ar ādu. Kastes izgatavošanā izmantots īpašs papīrs, šķiedru plāksne, sudraba folija un metāla marķējums. Viltošanas novēršanai izmantota četru kodu sistēma.

Atzinība

Par Dzelzs balva A' Design Award

Gui Jiu Shi Jia Alkoholisko dzērienu iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Gui Jiu Shi Jia Alkoholisko dzērienu iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Gui Jiu Shi Jia Alkoholisko dzērienu iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
Izmēri un iepakojums: Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm
Birkas: crafts, Baijiu, spirit, packaging, art
Ražošanas tehnoloģija: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing.
Dizaina izaicinājums: Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
Pētījums: It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Iedvesma: The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
Projekta ilgums: 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu.
Darbības plūsma: The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Komandas dalībnieki: Liandong Zhang、Huashuang Liu、Zhaoxin Zhu