China Merchants Bankas filiāles interjera dizains — Shenzhen Scene Aesthetic Design Co., Ltd

Darbs China Merchants Bankas filiāles interjera dizains, kura autors ir Shenzhen Scene Aesthetic Design Co., Ltd, ir augsti novērtēts un ļoti prestižās 2023 Dzelzs balva A' Design Award ieguvējs kategorijā Interjera, tirdzniecības un izstāžu dizains.

DzelzsInterjers· 2023

China Merchants Bankas filiāles interjera dizains

Autors: Shenzhen Scene Aesthetic Design Co., Ltd

Klients: China Merchants Bank

Dzelzs balva A' Design Award ieguvējs kategorijā Interjers

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Dizains

Par China Merchants Bankas filiāles interjera dizains

Grāmatas teksts: China Merchants ir bankas filiāles interjera dizains, kas realizēts Šeņdžeņā, Ķīnā. 870 kvadrātmetru lielā telpa ir sadalīta funkcionālās zonās klientu apkalpošanai, gaidīšanai un izklaidei, kas visas izplūst no centrālās integrētās atpūtas zonas. Kvadrāts – forma, kas klasiskajā Ķīnas arhitektūrā izmantota logiem – ir izvēlēts par vizuālo kodolu, lai izteiktu stabilitāti un atvērtību. Koks, āda, stikls un apgaismojums ar 5500K krāsu temperatūru apvienoti ar melnām apmalēm un zīmola krāsām, radot mierpilnu atmosfēru. Filiāle ir iecerēta kā vieta ikdienas sociālai saskarsmei un atpūtai.

Atzinība

Par Dzelzs balva A' Design Award

China Merchants Bankas filiāles interjera dizains ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka China Merchants Bankas filiāles interjera dizains būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. China Merchants Bankas filiāles interjera dizains tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
Izmēri un iepakojums: 870㎡
Birkas: Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
Ražošanas tehnoloģija: Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
Dizaina izaicinājums: The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
Pētījums: Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
Iedvesma: In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
Projekta ilgums: The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
Darbības plūsma: The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
Komandas dalībnieki: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang