Dream of the Blue Manual Class Alkoholisko dzērienu iepakojums — Jingzhang Xiao, Ru Li and Aizong Lin

Darbs Dream of the Blue Manual Class Alkoholisko dzērienu iepakojums, kura autors ir Jingzhang Xiao, Ru Li and Aizong Lin, ir augsti novērtēts un ļoti prestižās 2023 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2023

Dream of the Blue Manual Class Alkoholisko dzērienu iepakojums

Autors: Jingzhang Xiao, Ru Li and Aizong Lin

Klients: Jiangsu Yanghe Distillery Co., Ltd

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Dream of the Blue Manual Class Alkoholisko dzērienu iepakojums

Dream of the Blue Manual Class ir iepakojums premium klases baijiu — tradicionālam ķīniešu destilētam stiprajam dzērienam. Pudelei ir asaras forma, un tā ir apdarināta tumši zilā krāsā ar metālisku zeltu. Stikls ir apstrādāts ar smilšu strūklu un pēc tam pārklāts ar āmurefekta krāsu, radot maigu un siltu virsmu, kas atgādina pagraba mālus. Gravējumi attēlo arku no Sudžou klasiskajiem dārziem un divpadsmit zīmola nozīmīgākajiem brīžiem. Dāvanu kastē apvienota zila raiba āda ar koka faktūras papīru un karstspiedes detaļām. Četru kodu sistēma aizsargā iepakojumu pret viltošanu.

Atzinība

Par Sudraba balva A' Design Award

Dream of the Blue Manual Class Alkoholisko dzērienu iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Dream of the Blue Manual Class Alkoholisko dzērienu iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Dream of the Blue Manual Class Alkoholisko dzērienu iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The product is a premium baijiu of the brand YANGHE, is ‘A living artifact in a drinking vessel, a vintage spirit in a artwork.’ The liquor is bottled in exquisite containers coloured in dark blue and metallic gold. Inspired by the concept of the ‘Arc of Time’, the designer of the bottles highlights the elements of craftsmanship and antiquity. The design is an arch from the Classical Gardens of Suzhou and the description of the twelves major events that Yanghe Group has undergone. hese engravings reflect the ingenuity of the liquor’ s artisan workshop. The body of the bottle is sandblasted before being coated in hammer finish paint. Its soft, warm coating feels like cellar mud, and is carved with Chinese characters of ‘old pit pool, old baijiu, old craftsmanship; more nucleoside and flavonoids; less quantity.’ A tribute to the ultimate in craftsmanship, exemplifying the Chinese spirit of craftsmanship.
Izmēri un iepakojums: Bottle:106 mm x 106 mm x 306 mm
Box:160mm x 128 mm x 348 mm
Birkas: crafts, Baijiu, spirit, packaging, art
Ražošanas tehnoloģija: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: Structured as a fracture-proof cover; painted in gold; printed on wrapped paper to show the printmaking effect.
Bottle: The sand-blasted process reflects the handmade hammered texture, with a frosted touch and like cellar mud.
Box: Using blue variegated leather with wooden textured paper, and the hot-pressed with the Yanghe 12 moments echoing the cover.
Dizaina izaicinājums: All greatness is created by hands! Dream of the Blue Manual Class is an aged handcrafted spirit with both cultural value and rare quality; Craftsmanship is not only a material act, but also a spiritual creation; The Manual Class is not only the ultimate good liquor, but also represents the Chinese spirit in the craft.
Pētījums: Meeting the demand for more sophisticated and high-end daily necessities. The product is a premium baijiu of the brand YANGHE, produced from 600-years-old cellars by hand. Its production process is included in China’s list for Intangible Cultural Heritage. Overall, it is of great historical and artistic value. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Iedvesma: The primary colour is inspired by - "the maturing process of cellar mud: during the brewing process, the colour of the old cellar turns from yellow to dimgray, from dimgray to greyish white, and finally to jet black, and the cellar mud takes on a colourful brilliance in the sun".
The product is designed in the shape of an inherited teardrop, with a combination of sandblasting in the form of movable type printing. Manual hammering, like cellar mud, warm to the touch, with dark blue and metallic gold. The ink is hidden with sprinkles of gold, deep but not dull, rich but not heavy, echoing quality of the product, conveying deep cultural richness and promoting the Chinese spirit of craftsmanship.
Projekta ilgums: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Darbības plūsma: The product Dream of the Blue Manual Class uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Komandas dalībnieki: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin