Shguijiu Dian Baidzju pudeles iepakojums — Liang Chen

Darbs Shguijiu Dian Baidzju pudeles iepakojums, kura autors ir Liang Chen, ir augsti novērtēts un ļoti prestižās 2023 Zelta balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

ZeltaIepakojums· 2023

Shguijiu Dian Baidzju pudeles iepakojums

Autors: Liang Chen

Klients: Shanghai Guijiu Group Co., Limited.

Zelta balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Shguijiu Dian Baidzju pudeles iepakojums

Shguijiu Dian ir iepakojuma dizains augstas klases dāvanu baidzju no Šanhajas. Formas iedvesmas avots ir Šanhajas tornis — augstākā ēka Ķīnā. Kristāla pudele un spoguļveida metāla vāciņš uztverami kā viena forma ar spirālveida līknēm un asimetrisku profilu. Ārējā kastīte ir sudrabota un cilindriska, ar neregulāru izliektu virsmu. Ārējās kastītes diametrs ir 110 mm un augstums 330 mm, bet pudeles diametrs ir 80 mm un augstums 300 mm. Abas daļas var saglabāt un izstādīt, kas samazina atkritumu daudzumu.

Atzinība

Par Zelta balva A' Design Award

Shguijiu Dian Baidzju pudeles iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Shguijiu Dian Baidzju pudeles iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Shguijiu Dian Baidzju pudeles iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Izmēri un iepakojums: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Birkas: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Ražošanas tehnoloģija: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Dizaina izaicinājums: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Pētījums: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Iedvesma: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Projekta ilgums: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Darbības plūsma: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Komandas dalībnieki: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Attēlu autori: Creative Director: Chen Liang