Xianyan Xianyan Birdnest Iepakojums — Wei Sun

Darbs Xianyan Xianyan Birdnest Iepakojums, kura autors ir Wei Sun, ir augsti novērtēts un ļoti prestižās 2023 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2023

Xianyan Xianyan Birdnest Iepakojums

Autors: Wei Sun

Klients: DOTONE Brand Design

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Xianyan Xianyan Birdnest Iepakojums

Šis ir putnu ligzdas produkts, kas iepakots augstākās klases dāvanu kastītē. Iepakojuma dizaina koncepcija apvieno swiftlets un ķīniešu elementus, izmantojot dažādu krāsu blokus un elementus slāņveida siluetā, veidojot bezdelīgas rakstu. Divslāņu dobais dizains piešķir antīku šarmu. Kopējā aina atspoguļo austrumnieciski klasiski estētiski māksliniecisku koncepciju ar modernas dizaina mākslas izjūtu.

Atzinība

Par Dzelzs balva A' Design Award

Xianyan Xianyan Birdnest Iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Xianyan Xianyan Birdnest Iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Xianyan Xianyan Birdnest Iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This is a bird's nest product in a high-end gift box. The design properly reflects the user's consumption experience of gift-giving, so that users are pleasantly surprised when they get the product. The first layer is designed with the outline of the swallow and hollowed out, and the swallow formed by the second layer of color blocks integrates the elements of the origin and forms a unique texture. The two together form a virtual and real design effect, which is unique among similar projects.
Izmēri un iepakojums: Envelope size: width 28cm x depth 28cm x height 8cm
Inner box size: width 27.4cm x depth 28cm x height 7.4cm
Birkas: Bird's nest packaging design, Oriental aesthetics, High-end gift box, Hollow design, Healthy food
Ražošanas tehnoloģija: The packaging material is special paper, which is environmentally friendly and reusable.
Hollowing, bronzing process and two-layer structure processing of packaging are more creative and quality in visual experience, and the logo is interpreted with three-dimensional metal plate as the medium.
Dizaina izaicinājums: In order to ensure the integrity of the picture, the hollow edge of the first layer of the envelope needs to be precisely aligned with the edge of the inner box pattern of the second layer, and at the same time does not affect the bronzing part on the envelope, debug according to the printing sample, and finally achieve a perfect state.
Pētījums: Carry out certain research and analysis on similar packaging in the market, hoping to break through the traditional structure, and the structure is based on the use experience of the target group, and the packaging visually gives the target group the possibility and freshness of association.
Iedvesma: The packaging product is a kind of supplement that China has respected since ancient times. In order to reflect the characteristics of the product, the design concept combines swiftlet and Chinese elements. The main pattern is concentrated, and the surrounding areas are given corresponding blank treatment; The elements are deconstructed and integrated, and the overall picture presents an oriental classical aesthetic artistic conception with a sense of modern design art.
Projekta ilgums: The project started in Shenzhen in April 2021 and completed in Shenzhen in April 2022.
Darbības plūsma: The packaging adopts a pull-out opening method; the first layer of packaging is an envelope design with an empty bottom, while the second layer of packaging is an inner box, which is equipped with a handle rope to facilitate the extraction of the inner box from the bottom of the envelope. The opening method of the inner box is a flip type.
Patenti: Copyrights belong to DOTONE Brand Design, 2022.
Attēlu autori: Image #1-#5
Designer,Wei Sun,2021
3D modeling renderer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021