Darbs Kite Iepakojums, kura autors ir Xi Zhao, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2023

Kite Iepakojums

Autors: Xi Zhao

Klients: School of Arts Chongqing University

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Kite Iepakojums

Pūķu muzeja mooncake dāvanu kastīte atšķiras no vispārējiem suvenīriem. Šī muzeja kultūras un radošā iepakojuma dizainā komandai ir kultūras īpatnības un austrumnieciska estētiskā gaume. Iepakojumam ir administratīvā līmeņa sajūta, izmantojot vietējo pūķa elementu modelēšanas transformāciju un semantisko izteiksmi, izmantojot ārējo vizuālo iepakojumu un iekšējo struktūru "skats, tauste, garša", maņu pieredzes kombinācija ar "var" spēlēt, var atalgot", baudas garu.

Atzinība

Par Bronzas balva A' Design Award

Kite Iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Kite Iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Kite Iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The kite museum mooncake gift box is different from the general souvenirs. The work consists of small kite crafts, carved paper lamps and mooncake cakes, which constitute a composite gift box with three experiences, three levels and three combinations. The design mobilizes visual, tactile, taste and other different sensory echoes of traditional cultural memory, to meet the different needs of consumers in the appreciation of commemoration, participation in production, taste and appreciation.
Izmēri un iepakojums: Width:380mm Length:380mm Height:150mm
Birkas: Packaging, tradition, kites, layers, crafts
Ražošanas tehnoloģija: The packaging is composed of a hard cardboard external box and is printed in color. The inner small box is composed of 300 grams of special paper to make the upper printed kite pattern. Paper carved lamps are carved by traditional color cardboard hollow, and are supported by wooden frames. The internal manual material package is composed of bamboo, wire and paper, which can be used repeatedly. The packaging process is simple and easy to mass production.
Dizaina izaicinājums: This design breaks through common design thinking around the single dimension graphic creativity, and adopts the three-dimensional layered way to innovate. Whether the form of packaging, gift box content, material selection, or the use of visual elements, it is difficult to innovate and transform the unique cultural imprint and design semantic expression is the biggest. The team tried to restructure and reconstruct the content and form in the design, and finally realized the activation of traditional kite culture through the gift box souvenir.
Pētījums: Weifang kite in China has a long history of culture. The kite elements are used to run through the whole souvenir gift box design, breaking through the single element of the museum cultural’ s creative souvenir mode, integrating moon cake cakes, miniature kite decoration for furnishing articles and carved paper lamps into one, with the commercial and artistic nature of cultural experience, showing the design aesthetic pursuit of both modern novelty and traditional oriental flavor, making the museum cultural consumption taste more elegant.
Iedvesma: Weifang kite is a traditional Chinese handicraft treasure with long history and great influence. This design services for the mooncake gift box of kite museum. The design idea comes from Weifang kite and adopt a three-tier structure. The main tone of color include ' Shi Yang Jin ', ' Zhu Qing ' and ' Iris Blue '. With elements like butterfly kites, goldfish kites and goldbufo kites, it highlights the distinctive cultural symbols of Weifang, It is both practical and aesthetic.
Projekta ilgums: The project was commenced in Chongqing in July, 2021, completed in Chongqing in October, 2021, and exhibited in Chongqing in December, 2021.
Darbības plūsma: The packaging is Rigid Box with separated lid, which is easy to operate and convenient to take out. The interior uses DIY kite material package, which is convenient for consumers to experience the craft process of making kites by themselves and interact with consumers. The materials can be used repeatedly and are green.
Komandas dalībnieki: Xi Zhao, Shaoyang Ren,Gang Li,Jiaqi Xuan.