Mushroom Coffee Pārtikas Iepakojums — Yuxi Liu

Darbs Mushroom Coffee Pārtikas Iepakojums, kura autors ir Yuxi Liu, ir augsti novērtēts un ļoti prestižās 2023 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2023

Mushroom Coffee Pārtikas Iepakojums

Autors: Yuxi Liu

Klients: Usee

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Mushroom Coffee Pārtikas Iepakojums

Station Market ir sēņu kafijas zīmols. Klients izvēlas Station Market, jo var iegūt uzturvielas un zināšanas par sēņu kafiju ar fantastisku garšu. Atšķirībā no parastās kafijas, kas var veicināt trauksmi un bezmiegu, sēņu pievienošana dod lielāku labumu veselībai. Stacijas tirgus iepakojums ir veidots ar abstraktiem marmora tekstūras rakstiem un krāsām, kas iegūtas no kafijas. Ir četras garšas: Chaga, Reishi, Cordyceps un Turcijas aste. Dažādām sēnēm ir atšķirīgs uzturs, lai apmierinātu klientus' vajadzībām.

Atzinība

Par Dzelzs balva A' Design Award

Mushroom Coffee Pārtikas Iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Mushroom Coffee Pārtikas Iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Mushroom Coffee Pārtikas Iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Different from regular coffee which can attribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste.
Izmēri un iepakojums: Dimensions: Length: 5in, Width: 3in, Height:6.5in
Birkas: Packaging, Food, Natural, Healthy
Ražošanas tehnoloģija: The cross-platform design process is exciting. From digital to physical, from packaging to web design, and to coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express the high-grade and silky taste of this mushroom coffee through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee, and enjoy the mushroom coffee factory experience while having an amazing taste.
Dizaina izaicinājums: The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging, and also convey the knowledge of mushroom coffee through illustrations.
Pētījums: Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
Iedvesma: Station Market provides tailored mushroom coffee products according to different ages and needs. Mushroom has a lot of functions that can elevate your brain and focus, boost your energy with less caffeine, and supplement your daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the main visual image of the coffee packaging.
Projekta ilgums: Jan 2021- May 2021
New Yorl, USA
Darbības plūsma: In the early stage of design, I analyzed the ingredients of the products, the nutrition, and the functions of the mushroom coffee, and researched the difference between regular coffee and mushroom coffee. In the design process, the whole design has experienced from the graphic to 3D, from the visual to the physical. It is also a cross-platform design project, from packaging to web and to Coffee shop design. The concept is to let customers understand the culture of mushroom coffee and experience the production journey of the coffee factory while enjoying the highly nutritious mushroom coffee.
Komandas dalībnieki: Yuxi Liu