Happy Petty Dzīvnieku barības iepakojums by Luo Heng

Happy Petty Dzīvnieku barības iepakojums by Luo Heng is a highly esteemed winner of the very prestigious 2023 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2023

Happy Petty Dzīvnieku barības iepakojums

by Luo Heng

Client: Shenzhen Megacombine Technology Co., Ltd

Bronzas balva A' Design Award Winner in Iepakojums Category

13,176

Verified Award Winner

Verify Award Status for #144363

View at A' Design Award Press Release Award Badge

Colors

The Design

About Happy Petty Dzīvnieku barības iepakojums

Happy Petty ir kaķu barības iepakojuma dizains. Sērijā izmantoti seši ilustrēti tēli, un katrs no tiem atbilst noteiktam kaķu barības veidam. Apģērbs, krāsas un grafiskie elementi mainās no viena tēla uz nākamo, tāpēc katram iepakojumam ir sava, atšķirīga personība. Tēlu iedvesmas avoti ir slavenu gleznu personāži un modes ikonas. Spilgtas krāsas tiek izmantotas, lai piesaistītu uzmanību un atšķirtos no tradicionālā dzīvnieku barības iepakojuma. Dizaina mērķis ir izteikt mūsdienu cilvēku un mājdzīvnieku līdzāspastāvēšanu.

The Recognition

About the Bronzas balva A' Design Award

Happy Petty Dzīvnieku barības iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Happy Petty Dzīvnieku barības iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Happy Petty Dzīvnieku barības iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
Dimensions & Packaging: Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
Tags: Cat Food, Pet, Happy Petty
Design Challenge: We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging.
Research: This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets.
Inspiration: More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
Project Duration: The project started in Shenzhen in June 2021 and the design was completed in December 2022
Patents: Copyright：Shenzhen Megacombine Technology Co., Ltd
Team Members: Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian
Image Credits: Copyright：Shenzhen Megacombine Technology Co., Ltd