Liang Bai Kai Dzeramā ūdens iepakojums by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Platīna balva A' Design Award in Iepakojuma dizains Competition Category.
PlatīnaIepakojums· 2023
Liang Bai Kai Dzeramā ūdens iepakojums
by Tiger Pan
Client: Jinmailang Beverage Co., Ltd
Platīna balva A' Design Award Winner in Iepakojums Category
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- Verified Award Winner
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The Design
About Liang Bai Kai Dzeramā ūdens iepakojums
Liang Bai Kai ir stikla pudele, kas paredzēta atdzesētam vārītam dzeramajam ūdenim. Nosaukums apzīmē vārītu ūdeni, kas ir atdzisis — dzērienu, kas Ķīnā ir izplatīts jau izsenis. Pudelei nav etiķetes. Tās vietā Sunu dinastijas gleznas "Upmalas aina Cjinminas svētkos" mākslas darbs ir pārzīmēts un uzklāts uz stikla, izmantojot termopārneses apdruku. Attēls ir sadalīts pa divpadsmit pudelēm, kas simbolizē divpadsmit tradicionālās stundas. Stikla virsma piešķir spīdumu un tekstūru. Katras pudeles augstums ir 313 milimetri, bet diametrs — 76,5 milimetri.
The Recognition
About the Platīna balva A' Design Award
Liang Bai Kai Dzeramā ūdens iepakojums ir Platīna balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir patiesi izciliem, elegantiem un majestātiskiem dizainiem. Platīna ieguvēji ir radīšanas brīnumi, intelektuālās radošuma robežu apliecinājums un parāda savu dizaineru nepārspējamo profesionalitāti un ģēniju. Sagaidāms, ka šie dizaini būs visslavenākie darbi, kas definē laikmeta estētiku, sniedz ieguldījumu sabiedrības labklājībā un paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Liang Bai Kai Dzeramā ūdens iepakojums parāda transcendentu izcilības līmeni un ar savām labvēlīgajām īpašībām padara pasauli labāku. Liang Bai Kai Dzeramā ūdens iepakojums ir darbs, kas ieguvis Platīna balvu A' Design Award un kas pamodina vēlmes, iedvesmo, iepriecina un raisa lielu prieku.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Dimensions & Packaging
- height 313mm x diameter 76.5mm
- Tags
- water, Chinese water, bottle, package, label-less
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Design Challenge
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Research
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Inspiration
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Project Duration
- The project lasts 5 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Team Members
- Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You - Image Credits
- Tiger Pan
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