Dukang Liquor Alkoholiskā dzēriena pudeles iepakojums by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Sudraba balva A' Design Award in Iepakojuma dizains Competition Category.
SudrabaIepakojums· 2023
Dukang Liquor Alkoholiskā dzēriena pudeles iepakojums
by Tiger Pan
Client: Luoyang Dukang Wine Group Co., Ltd
Sudraba balva A' Design Award Winner in Iepakojums Category
Verified Award Winner
Verify Award Status for #145418The Design
About Dukang Liquor Alkoholiskā dzēriena pudeles iepakojums
Dukang Liquor ir iepakojuma dizains ķīniešu baidzju dzērienam. Pudele no augšas līdz apakšai veidota tā, lai radītu abstraktu Cao Cao profilu – vēsturiska militārā stratēģa un dzejnieka, kura vārsmas devušas zīmolam tā nosaukumu. Korķis atgādina amatpersonu galvassegas laikā pēc Haņu dinastijas, bet pudeles korpuss ir veidots kā tērps, kas vienlaikus nodrošina stabilu satvērienu. Līdzīgiem zīmoliem ierastās keramikas vietā izmantots stikls, tādējādi virsma iegūst spīdumu un faktūru. Ārējā kastīte ir rotāta ar vektorgrafikas gleznojumu, kurā attēlota senā galvaspilsēta Lojana.
The Recognition
About the Sudraba balva A' Design Award
Dukang Liquor Alkoholiskā dzēriena pudeles iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Dukang Liquor Alkoholiskā dzēriena pudeles iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Dukang Liquor Alkoholiskā dzēriena pudeles iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
- Dimensions & Packaging
- Bottle size: 294mm x 88mm
- Tags
- Chinese Baijiu, wine, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
- Design Challenge
- The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
- Research
- The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
- Inspiration
- The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
- Project Duration
- The project lasts 4 month, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You - Image Credits
- Tiger Pan
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