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Mugo Pudelēs Pildīta Soda Etiķete by Tanya Dunaeva

Mugo Pudelēs Pildīta Soda Etiķete by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.


BronzasIepakojums· 2023

Mugo Pudelēs Pildīta Soda Etiķete

by Tanya Dunaeva

Client: Tanya Dunaeva

Bronzas balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

Verify Award Status for #146302

Colors

The Design

About Mugo Pudelēs Pildīta Soda Etiķete

Mugo soda sastāv no četru veidu dzērieniem, kas ir Mocktails, Limonādes, Pikantie sīrupi un Enerģētika. Visas receptes ir tikai izgudrotas. Sākotnējai pieejai produktu veidošanā ir nepieciešama līdzīga pieeja iepakojuma dizainā. Šīs problēmas risinājums ir tipogrāfisks. Tā pamatā ir tradicionālo dārgo alkoholisko dzērienu klasiskās etiķetes dizains, bet, lai pasniegtu produkta oriģinalitāti un novitāti, būtiski pārdomājot klasiku. Daudzslāņu un kontrastējošā dizaina struktūra padara dizainu individuālu un ievērojamu.

The Recognition

About the Bronzas balva A' Design Award

Mugo Pudelēs Pildīta Soda Etiķete ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Mugo Pudelēs Pildīta Soda Etiķete būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Mugo Pudelēs Pildīta Soda Etiķete lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
Dimensions & Packaging
Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
Tags
Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
Production Technology
The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
Design Challenge
The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
Research
After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
Inspiration
The classic labels of alcoholic beverages inspired to create a fresh mixed design.
Project Duration
Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
Operation Flow
This is a standard bottle with twisted cap
Patents
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Team Members
Tanya Dunaeva
Image Credits
All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin

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