Gamma Privātā banka by Victor Weiss is a highly esteemed winner of the very prestigious 2023 Bronzas balva A' Design Award in Luksusa dizains Competition Category.

BronzasLuksuss· 2023

Gamma Privātā banka

by Victor Weiss

Client: Victor Weiss

Bronzas balva A' Design Award Winner in Luksuss Category

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Verified Award Winner
Verify Award Status for #147498

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The Design

About Gamma Privātā banka

Gamma ir privātā banka, kas veidota kā tikai ar ielūgumu pieejams klubs turības pārvaldībai. Dalība tiek piešķirta, izmantojot detalizētu metodoloģiju un aktīvu novērtēšanu. Dizains respektē klasiskās senas bankas saskarsmes vietas, papildinot tās ar mūsdienīgām iespējām. Darbs ietver nosaukuma izstrādi, zīmola stratēģiju, vizuālo identitāti, produktu izstrādi, arhitektūru un grafisko dizainu. Katrs jaunais biedrs saņem īpašu komplektu ar zelta monētu, kas atver durvis uz Gamma klubu, cigāru kastīti un rodija pildspalvu. Mērķis ir saglabāt cilvēcisko mijiedarbību digitālajā sabiedrībā.

The Recognition

About the Bronzas balva A' Design Award

Gamma Privātā banka ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Gamma Privātā banka būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Gamma Privātā banka lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

Read the Press Release