Nutrili Piedevu Zīmols by Cansu Dagbagli Ferreira

Nutrili Piedevu Zīmols by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 Dzelzs balva A' Design Award in Iepakojuma dizains Competition Category.

DzelzsIepakojums· 2023

Nutrili Piedevu Zīmols

by Cansu Dagbagli Ferreira

Client: Nutrili

Dzelzs balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

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Colors

The Design

About Nutrili Piedevu Zīmols

Garšīgas piedevas, nenoliedzamas priekšrocības. Nutrili mērķis ir nodrošināt augstas kvalitātes, dabiskus un ilgtspējīgus uztura bagātinātājus. Cansu Dagbagli Ferreira tika uzdots izveidot zīmola vizuālo identitāti un iepakojuma dizainu. Vizuālā identitāte ar savu drosmīgo pieeju iemieso zīmola jauneklīgo un mūsdienīgo garu. Kopumā tas atspoguļo zīmola identitāti un vērtības. Iepakojuma dizains ir ne tikai pievilcīgs, bet arī pārdomāti izstrādāts, lai piesaistītu mērķauditoriju. Košas krāsas un liela tipogrāfija norāda uz zīmola uzmanību uz tīrām un tīrām sastāvdaļām.

The Recognition

About the Dzelzs balva A' Design Award

Nutrili Piedevu Zīmols ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Nutrili Piedevu Zīmols būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Nutrili Piedevu Zīmols tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu