Ajinomoto Cec Klientu apkalpošanas centrs — Stoked Associates

Darbs Ajinomoto Cec Klientu apkalpošanas centrs, kura autors ir Stoked Associates, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Interjera, tirdzniecības un izstāžu dizains.

BronzasInterjers· 2023

Ajinomoto Cec Klientu apkalpošanas centrs

Autors: Stoked Associates

Klients: Ajinomoto Malaysia Berhad

Bronzas balva A' Design Award ieguvējs kategorijā Interjers

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Par Ajinomoto Cec Klientu apkalpošanas centrs

Ajinomoto CEC ir klientu apkalpošanas centrs, kas izveidots jaunas rūpnīcas telpās Bandar Enstek Halal Hub, Negeri Sembilan, Malaizijā. Interjers atklājas ar lielu LED video sienu, kas sagaida darbiniekus un apmeklētājus pirms iekļūšanas Infoseum. Tālāk tunelis ved apmeklētājus caur uzņēmuma vēstures, korporatīvo pakalpojumu un produktu ekspozīciju. Apmeklējumu papildina projekciju kartēšana un skaņas sistēma, savukārt kulinārijas studijā notiek interaktīvas nodarbības par garšu. Tīras, lineāras līnijas atgādina cukurniedru kustību vējā.

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Par Bronzas balva A' Design Award

Ajinomoto Cec Klientu apkalpošanas centrs ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Ajinomoto Cec Klientu apkalpošanas centrs būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Ajinomoto Cec Klientu apkalpošanas centrs lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Ajinomoto Malaysia Berhad has officially opened its new factory in Bandar Enstek Halal Hub, Negeri Sembilan in conjunction with its 60th Anniversary in Malaysia. It will demonstrate the whole new brand image to the public eyes with the new customer engagement centre. The new factory is a smart factory and certified Green Building. Advanced technology that optimizes operations through automation and digitalization is incorporated to improve efficiency and productivity.
Izmēri un iepakojums: Width 16880mm x Depth 9500mm x Height 3200mm
Birkas: Interior Design, Experience, Customer Engagement Centre, Cooking Studio, Factory
Ražošanas tehnoloģija: The design team introduced a 3000mm height x 4800mm width LED video wall as a welcoming feature to greet the employees and visitors. It could visually engage with people before entering into the Infoseum. Projection mapping with sound system are integrated as part of the customer experience journey.
Dizaina izaicinājums: Corporate branding, customer experience and safety are the highest priority for this project. The design team deep dived into Ajinomoto history milestones, product and technology information and the methodology to create a seamless experience journey for the visitors. There are multiple discussions with stakeholders and business units to achieve the final outcome where able to showcase Ajinomoto spirit to their audience.
Pētījums: Ajinomoto is rich in history. Creating new values, enhancing life and social contribution is part of the company mission. The design team continue to follow the purity of one of the Japanese fundamental philosophy of life ikigai where everything have its own purpose. The space design reflects effective, reliable, reconnect and elevate to demonstrate Ajinomoto encouraging achievement. Digital information was introduced through various interactive technology embedded within the space. Using clean and linear lines to resemble the idea of Ajinomoto to always be focus on the vision and mission to the people and to the society.
Iedvesma: In the new Ajinomoto CEC, we captured the poetic movements of the sugarcanes that waves in the wind when it brushes through the tips. This is our statement made at the entrance of the Infoseum, where it located strategically at the lobby. We focus in creating dynamic space movement experience for visitors. At the same time, we continue to follow the purity of one of the Japanese fundamental philosophy of life Ikigai where everything have its own purpose.
Projekta ilgums: The project design started in July 2021 and construction finished in November 2022 at Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia.
Darbības plūsma: By combining future essentials into every day lifestyle needs. Our design approach aligned with Ajinomoto vision to co-create value together with customer. There are several interactive spaces created to engage with visitors from the touch down area with a large LED video wall, leading through the tunnel into the history of Ajinomoto, corporate services and products. An interacting cooking session with visitors to have self experience with the Umami taste happen in the cooking studio.
Komandas dalībnieki: Collaboration Partner: Okamura International Malaysia Sdn Bhd
Project Director: Kathy Fong
Project Lead: Stephanie Lew
Project Manager: Fregen Lim
Designer: Austin Lee
3D Visualizer: Jimmy
Attēlu autori: Image #1: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #2: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #3: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #4: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #5: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022