Spicy Shrimp Soybean Sauce Mērces iepakojums by Wei Li - Orange One

Spicy Shrimp Soybean Sauce Mērces iepakojums by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 Zelta balva A' Design Award in Iepakojuma dizains Competition Category.

ZeltaIepakojums· 2023

Spicy Shrimp Soybean Sauce Mērces iepakojums

by Wei Li - Orange One

Client: Shenzhen Orange One Advertising Design Co., Ltd

Zelta balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

Verify Award Status for #149029

View at A' Design Award Press Release Award Badge

Colors

The Design

About Spicy Shrimp Soybean Sauce Mērces iepakojums

Spicy Shrimp Soybean Sauce ir garneļu pastas iepakojuma dizains. Atšķirībā no līdzīgiem produktiem, kuros tiek izmantotas spilgtas un uzkrītošas krāsas, šis iepakojums seko vienkāršai un dabiskai pieejai. Ārējā iepakojuma galvenais grafiskais elements ir kaligrāfiski attēlots garneles simbols. Uz iekšējās burkas ir etiķete ar vienkāršu līniju zīmējumu. Maigā zivju groza forma piešķir produktam siltu un dabisku raksturu. Viss iepakojums nesatur nesadalāmu plastmasu, kas samazina kaitējumu upēm un augsnei. Dizaina mērķis ir arī veicināt izpratni par vides aizsardzību.

The Recognition

About the Zelta balva A' Design Award

Spicy Shrimp Soybean Sauce Mērces iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Spicy Shrimp Soybean Sauce Mērces iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Spicy Shrimp Soybean Sauce Mērces iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
Dimensions & Packaging: 75x75x255mm
Tags: Sauce, shrimp, seasoning, chili paste
Production Technology: The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
Design Challenge: Packaging structure and packaging material
Research: Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion

Use potoshop、Adobe Illustrator software
Inspiration: his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Project Duration: The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
Operation Flow: This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Team Members: Designer:Wei Li
Image Credits: picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020