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Lotus Moon Chinese Baijiu Pudeles iepakojums by Yingsong Chen

Lotus Moon Chinese Baijiu Pudeles iepakojums by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 Dzelzs balva A' Design Award in Iepakojuma dizains Competition Category.


DzelzsIepakojums· 2023

Lotus Moon Chinese Baijiu Pudeles iepakojums

by Yingsong Chen

Client: Lian Yue Tai Distillery (China) Co., Ltd

Dzelzs balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

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Colors

The Design

About Lotus Moon Chinese Baijiu Pudeles iepakojums

Lotus Moon Chinese Baijiu ir iepakojuma dizains ķīniešu stiprajam alkoholiskajam dzērienam. Pudele izgatavota no caurspīdīga, matēta zaļa stikla, kas ļauj gaismai iziet cauri un rada mēnesgaismas iespaidu. Dizains atsaucas uz klasisku dzeju, kurā dzejnieks dzer viens pats un paceļ kausu pret mēnesi. Pudeles pamatnē attēlota figūra, kas paceļ kausu, un caur šķidrumu no aizmugures var saskatīt ēnu. Pudeles vāciņu var izmantot atkārtoti, piemēram, kā turētāju vīraka kociņiem. Iepakojuma izmēri ir 140 x 140 x 260 milimetri.

The Recognition

About the Dzelzs balva A' Design Award

Lotus Moon Chinese Baijiu Pudeles iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Lotus Moon Chinese Baijiu Pudeles iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Lotus Moon Chinese Baijiu Pudeles iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual.
Dimensions & Packaging
140mmx140mmx260mm
Production Technology
Glass, Environmental cloth, plastic
Inspiration
Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry!
Team Members
Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng

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