Co-Grain Graudaugu iepakojums — Lide Ma, Zhiyi Zou and Yuxuan Mao

Darbs Co-Grain Graudaugu iepakojums, kura autors ir Lide Ma, Zhiyi Zou and Yuxuan Mao, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2023

Co-Grain Graudaugu iepakojums

Autors: Lide Ma, Zhiyi Zou and Yuxuan Mao

Klients: Co-Grain

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Co-Grain Graudaugu iepakojums

Co-Grain ir graudaugu iepakojums, ko var pārveidot par putnu barotavu. Iepakojums izgatavots no augstas izturības krafta papīra, kas tiek apdrukāts, laminēts, izgriezts, salīmēts un veidots. Ja graudaugus nevar apēst līdz derīguma termiņa beigām, kaste tiek pārveidota četros soļos. Noplēšams gredzens augšpusē izveido auklu pakarināšanai, apakšdaļa tiek atvērta un tajā ievietots balsts, lai izveidotu stāvošu platformu, bet iekšējais atvērums tiek noplēsts, radot piekļuvi graudiem. Dizains samazina pārtikas atkritumus un palīdz putniem atrast barību pilsētās.

Atzinība

Par Bronzas balva A' Design Award

Co-Grain Graudaugu iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Co-Grain Graudaugu iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Co-Grain Graudaugu iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Unikālās īpašības: Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.
Izmēri un iepakojums: Length 86mm Width 100mm Height 225mm
Birkas: cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals
Ražošanas tehnoloģija: Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.
Dizaina izaicinājums: During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.
Pētījums: We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.
Iedvesma: We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.
Projekta ilgums: The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.
Darbības plūsma: This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.
Patenti: Patent application in process
Komandas dalībnieki: Designer: Zhiyi Zou
Designer: Yuxuan Mao