Moonshot Cafe Izstādes Stends by Takeshi Yoshida

Moonshot Cafe Izstādes Stends by Takeshi Yoshida is a highly esteemed winner of the very prestigious 2023 Sudraba balva A' Design Award in Interjera, tirdzniecības un izstāžu dizains Competition Category.

SudrabaInterjers· 2023

Moonshot Cafe Izstādes Stends

by Takeshi Yoshida

Client: Takeshi Yoshida

Sudraba balva A' Design Award Winner in Interjers Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Moonshot Cafe Izstādes Stends

Šis dizains ir paredzēts Japānas paviljonam izstādē CES 2023, kas ir viena no lielākajām tehnoloģiju konvencijām pasaulē. Tas ir iedvesmots no vienkāršības un minimālisma – Zen pamatkoncepcijas, kas Japānā ir bijusi kopš seniem laikiem. Konvencijā ir reti sastopama kafejnīca, nevis parasts izstādes stends. Telpa cenšas kļūt par oāzi, kur sākas mijiedarbība. Tā arī koncentrējas uz caurspīdīgumu un plašumu, jo norises vietas griesti ir zemi. Turklāt dizainā ir daudz zaļuma, kas parāda ekoloģisko draudzīgumu, samazina atkritumus un rada mājīgu atmosfēru.

The Recognition

About the Sudraba balva A' Design Award

Moonshot Cafe Izstādes Stends ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Moonshot Cafe Izstādes Stends būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Moonshot Cafe Izstādes Stends ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
Dimensions & Packaging: The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
Tags: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
Production Technology: The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
Design Challenge: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
Research: In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inspiration: This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Project Duration: The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
Operation Flow: Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.