Naked Nature Uzkodu Batoniņš by Angela Spindler is a highly esteemed winner of the very prestigious 2023 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.
BronzasIepakojums· 2023
Naked Nature Uzkodu Batoniņš
Client: Depot Creative
Bronzas balva A' Design Award Winner in Iepakojums Category
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- Verified Award Winner
- Verify Award Status for #150326
The Design
About Naked Nature Uzkodu Batoniņš
Kailā daba runā ar pasauli, kas arvien vairāk saskan ar vidi. Dizainers izveidoja zīmola dizainu un verbālo stratēģiju, kā arī visus iepakojuma dizainus. Zīmola garšas ir formulētas, izmantojot lielu, drosmīgu, ar roku zīmētu tipogrāfiju, kas izspiedusies no iepakojuma, norādot uz to, ka garšas iekšpusē nav ietilpīgas. Zīmola valoda ir rotaļīga un godīga, tāpat kā iepakojums. Stieņa neapstrādātais raksturs ir atspoguļots tā ilgtspējībā, izmantojot mājas kompostējamo iesaiņojumu. SRT ir drukāts CMYK ar 1 spot krāsu un viscaur satīna ūdens laku.
The Recognition
About the Bronzas balva A' Design Award
Naked Nature Uzkodu Batoniņš ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Naked Nature Uzkodu Batoniņš būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Naked Nature Uzkodu Batoniņš lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper. - Dimensions & Packaging
- Compostable rewind (@home)
- Tags
- Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
- Production Technology
- Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset. - Design Challenge
- Securing vibrant colours on an uncoated compostable stock
- Inspiration
- We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal. - Project Duration
- 12 months, Sydney Australia
- Operation Flow
- Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
- Team Members
- Angela Spindler, Designer /Creative Director
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