Japanese Sake Iepakojuma Dizains by Shinji Yaoita

Japanese Sake Iepakojuma Dizains by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 Sudraba balva A' Design Award in Iepakojuma dizains Competition Category.

SudrabaIepakojums· 2023

Japanese Sake Iepakojuma Dizains

by Shinji Yaoita

Client: Hasegawa Brewery Co.

Sudraba balva A' Design Award Winner in Iepakojums Category

29,080

Verified Award Winner

Verify Award Status for #150540

View at A' Design Award Press Release Award Badge

Colors

The Design

About Japanese Sake Iepakojuma Dizains

Šis ir īpašs sakē dizains, kas radīts, lai pieminētu Hasegawa sakē alus darītavas 180. gadadienu. 180gadu tradicionālās gaumes un prasmes ir nodotas paaudzēs, un koka gredzens tika izmantots kā galvenais vizuālais elements, lai izteiktu vēsturi un nākotni. Visas ārējās kastes krāsas ir iedvesmotas no tintes krāsošanas, lai izteiktu tradīcijas un greznību. Piemiņas logotips ir iespiests zelta krāsā, lai tas atbilstu alus darītavas ģimenes ģerbonim. Pudele iekšpusē ir kontrastējoši melns attēls. Pudeles raupjums pauž tradīciju un tehnoloģiju smagumu.

The Recognition

About the Sudraba balva A' Design Award

Japanese Sake Iepakojuma Dizains ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Japanese Sake Iepakojuma Dizains būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Japanese Sake Iepakojuma Dizains ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.