Galaxy Trail X Vidusrudens svētku pārtikas iepakojums by Hu Jijun is a highly esteemed winner of the very prestigious 2023 Zelta balva A' Design Award in Iepakojuma dizains Competition Category.
ZeltaIepakojums· 2023
Galaxy Trail X Vidusrudens svētku pārtikas iepakojums
by Hu Jijun
Zelta balva A' Design Award Winner in Iepakojums Category
Verified Award Winner
Verify Award Status for #150683The Design
About Galaxy Trail X Vidusrudens svētku pārtikas iepakojums
Galaxy Trail X ir Vidusrudens svētku pārtikas iepakojuma dizains, kas izstrādāts sadarbībā ar planetāriju. Ārējais korpuss ir sudraba krāsas metāla kārba trijstūra formā — šī forma izvēlēta tās saiknes dēļ ar kosmosu un komunikāciju. Atšķirībā no standarta plakanajām metāla kārbām, korpusa augšdaļa ir pacelta par vienu centimetru, paužot vēlmi izlauzties cauri plaknei un sniegties pēc zvaigznēm. Iekšējā odere plastmasas putu vietā izmanto kartona konstrukciju, kas nostiprināta ar savstarpēji saslēdzamiem izciļņiem bez līmes. Kārbas izmēri ir 361 x 312 x 75 milimetri.
The Recognition
About the Zelta balva A' Design Award
Galaxy Trail X Vidusrudens svētku pārtikas iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Galaxy Trail X Vidusrudens svētku pārtikas iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Galaxy Trail X Vidusrudens svētku pārtikas iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
- Dimensions & Packaging
- Length x width x height: 361*312*75mm
- Tags
- Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
- Production Technology
- Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
- Design Challenge
- Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
- Research
- By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
- Inspiration
- One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
- Project Duration
- 2022.7-9, Shanghai
- Operation Flow
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