Not Always Fun Drukātā Reklāma by Squared

Not Always Fun Drukātā Reklāma by Squared is a highly esteemed winner of the very prestigious 2023 Sudraba balva A' Design Award in Sociālais dizains Competition Category.

SudrabaSociālais· 2023

Not Always Fun Drukātā Reklāma

by Squared

Client: Squared

Sudraba balva A' Design Award Winner in Sociālais Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Drukātā Reklāma

Reklāmas kampaņas mērķis ir palielināt informētību par Arlekīna sindromu. Tas ir sindroms, kas ietekmē veģetatīvo nervu sistēmu un ir saistīts ar svīšanas trūkumu un ādas pietvīkumu vienā sejas pusē. Aģentūra izstrādāja galvenās vizuālās ilustrācijas, kuru pamatā ir dažādu arlekīna atveidojumu pretstatīšana, lai izgaismotu atšķirību starp tēla komisko atveidojumu un dzīves realitāti ar Arlekīna sindromu, uzsverot vajadzību pēc lielākas izpratnes un izpratnes par stāvokli.

The Recognition

About the Sudraba balva A' Design Award

Not Always Fun Drukātā Reklāma ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Not Always Fun Drukātā Reklāma būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Not Always Fun Drukātā Reklāma ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared