Oat Milk Dzērienu iepakojums by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.
BronzasIepakojums· 2023
Oat Milk Dzērienu iepakojums
Client: Wallrus Design Studio
Bronzas balva A' Design Award Winner in Iepakojums Category
Verified Award Winner
Verify Award Status for #150948The Design
About Oat Milk Dzērienu iepakojums
Auzu piens ir iepakojuma dizains augu izcelsmes piena dzērienam, kas gatavots no auzām. Iepakojums ir aseptiska kartona kastīte, kuras platums ir 85 mm, dziļums 85 mm un augstums 230 mm, un grafika ir uzklāta ar fleksogrāfiskās drukas metodi. Uz iepakojuma redzamas jaunu cilvēku ar dažādiem dzīvesveidiem ilustrācijas, kas dzērienu attēlo kā jaunu un uzturvielām bagātu. Veselīgi ikdienas paradumi attēlos parādīti smalkā, nemanāmā veidā. Dizaina mērķis ir izcelties plauktā un aicināt patērētājus, kuri vēl nav iepazinuši auzu piena garšu, to izmēģināt.
The Recognition
About the Bronzas balva A' Design Award
Oat Milk Dzērienu iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Oat Milk Dzērienu iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Oat Milk Dzērienu iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
- Dimensions & Packaging
- Width 85 mm x Depth 85 mm x Height 230 mm
- Tags
- Oat Milk, Tetrapak, Milk, Healthy
- Production Technology
- This product is flexo-printed on tetrapack aseptic box.
- Design Challenge
- The newness of the product and the lack of consumer awareness of the taste and uses of the product.
- Research
- Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
- Inspiration
- In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
- Project Duration
- The project started in January 2022 in Iran and finished in April 2022 in Iran.
- Operation Flow
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Patents
- Copyright 2022 Wallrus Design Studio. All right reserved.
- Team Members
- Creative director: Matin Mirzaei
- Image Credits
- Mockup: Wallrus Design Studio
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