Geneo Izrādes zāles dizains — Belina Zhang

Darbs Geneo Izrādes zāles dizains, kura autors ir Belina Zhang, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Interjera, tirdzniecības un izstāžu dizains.

BronzasInterjers· 2023

Geneo Izrādes zāles dizains

Autors: Belina Zhang

Klients: Shanghai Brander Brand Design., Ltd

Bronzas balva A' Design Award ieguvējs kategorijā Interjers

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Krāsas

Dizains

Par Geneo Izrādes zāles dizains

Geneo ir izrādes zāle, kas izstrādāta ādas kopšanas zīmolam, kurš apvieno tehnoloģijas ar dabīgām sastāvdaļām. 280 kvadrātmetru lielā telpa par galvenajām tēmām izmanto ūdeni, augus un skābekli. Ieejas zonā atrodas plūstoša ūdens gaismas instalācija, burbuļu siena, portretu siena un 5D kinoteātris. Burbuļu sienu var pagriezt, un gaisma tad atklāj tajā ievietotus dažādus augus. Video zonā griestu apgaismojums un aromātu sistēma mainās atbilstoši filmas satura izmaiņām. Pseidobetons un terracota piešķir telpai dabisku un primitīvu izskatu, savukārt visi sienu stūri ir noapaļoti un pulēti ar rokām.

Atzinība

Par Bronzas balva A' Design Award

Geneo Izrādes zāles dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Geneo Izrādes zāles dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Geneo Izrādes zāles dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Izmēri un iepakojums: Showroom covering 280m²
Birkas: beauty, tech, nature, interior, branding
Ražošanas tehnoloģija: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Dizaina izaicinājums: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Pētījums: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Iedvesma: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Projekta ilgums: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Darbības plūsma: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.