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1821 Vintage Bolgrad Dzirkstošais Vīns by Valerii Sumilov

1821 Vintage Bolgrad Dzirkstošais Vīns by Valerii Sumilov is a highly esteemed winner of the very prestigious 2023 Zelta balva A' Design Award in Iepakojuma dizains Competition Category.


ZeltaIepakojums· 2023

1821 Vintage Bolgrad Dzirkstošais Vīns

by Valerii Sumilov

Client: Shumi Love Design

Zelta balva A' Design Award Winner in Iepakojums Category

3,553,699

Verified Award Winner

Verify Award Status for #151382

Colors

The Design

About 1821 Vintage Bolgrad Dzirkstošais Vīns

Bolgradas zīmols iemieso Ukrainas piekrastes dienvidu reģionu būtību: vieglu atmosfēru, lielisku klimatu un labu vīna darīšanu. Gads 1821, kas norādīts uz etiķetes un ir tās centrālais elements, ir Bolgradas pilsētas dibināšanas gads, kas atrodas Odesas reģionā valsts dienvidos. Bolgrad ir pirmais Ukrainas ražotājs, kurš nolēma laist tirgū dzirkstošo vīnu zemākā un platākā pudelē, kas vairāk raksturīgs rietumu ražotājiem. Šī produkta dizains atspoguļo progresivitāti, augstu statusu un Eiropas vīna darīšanas tradīciju ievērošanu.

The Recognition

About the Zelta balva A' Design Award

1821 Vintage Bolgrad Dzirkstošais Vīns ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka 1821 Vintage Bolgrad Dzirkstošais Vīns būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. 1821 Vintage Bolgrad Dzirkstošais Vīns izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
1821 is the year in which the city of Bolgrad, located in Odesa Region in southern Ukraine, was founded. The Bolgrad brand embodies the essence of the southern regions along the coast: a light atmosphere, excellent climate, and good winemaking. Bolgrad was the first Ukrainian producer to decide to bring sparkling wine in a lower and wider bottle to market, which is more typical of Western producers.
Dimensions & Packaging
Necklaces: 100 mm X 27 mm Label: 64 mm X 65 mm Paper: Fasson Orion Frozen Diamond Plus
Tags
sparkling, wine, bolgrad
Production Technology
Agency development: bottle design, brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Fasson Orion Frozen Diamond Plus Post-print: gold stamping, embossing, tactile varnish
Design Challenge
The main idea of the design is the high status of the product and brand Bolgrad. In the design we wanted to reflect the severity, respectability, so that the consumer feels belonging to the "high society". We also conveyed a sense of celebration, bright lights and festivity.
Research
We did market research on the competitive shelf. As a result of the research it became clear to us that sparkling wines are not only about breed and brevity. But also mood, atmosphere, a special status - severity, restraint, a high level of presentability. That is what we tried to reflect in the design.
Inspiration
Our target was to carry out a comprehensive branding campaign for sparkling wines under the TM 1821 Vintage Bolgrad. We had the following tasks: bottle design, label set design, further development of the previously created brand identity.
Project Duration
The project started in summer 2022 in Kiev, Ukraine.
Operation Flow
The bottle design was based on the traditional shape of those for European sparkling wines. The embossed logo personalizes the bottle and clearly identifies the brand. The overall design is stylistically consistent with the brand identity. Special art paper, a tactile varnish, foil stamping, and embossing were used to create the label. Together, all this creates the overall image of the product and makes it attractive to the consumer.
Patents
Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023
Team Members
Creative & Design Director: Valerii Sumilov, Designer: Valerii Sumilov and Visualizer: Maxim Kulikov
Image Credits
Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov

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