Pavanpet Mājdzīvnieku barība by Mohsen Koofiani

Pavanpet Mājdzīvnieku barība by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2024

Pavanpet Mājdzīvnieku barība

by Mohsen Koofiani

Client: Pavanpet

Bronzas balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

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Colors

The Design

About Pavanpet Mājdzīvnieku barība

Parasti, tā kā cilvēki uzskata mājdzīvniekus par ģimenes locekļiem un bērniem, iepakojuma dizains ir multfilmu stila. Personāžu izmantošana var stiprināt saikni ar skatītāju un radīt pievilcīgu vidi. Rezultātā iepakojumam ir izteiksmīga un īpaša vizuāla saikne. Dzīvnieku sejas ir ļoti veiksmīgi izstrādātas, un to smaidi un laime ir skaidri redzami, kas parāda šī produkta ietekmi uz tiem. Vienkāršu krāsu izmantošana bez detaļām rada labāku attēla un mērķa izpratni.

The Recognition

About the Bronzas balva A' Design Award

Pavanpet Mājdzīvnieku barība ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Pavanpet Mājdzīvnieku barība būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Pavanpet Mājdzīvnieku barība lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani