Daity Galaxy Deserta Dzēriena Iepakojums by Mohsen Koofiani

Daity Galaxy Deserta Dzēriena Iepakojums by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Dzelzs balva A' Design Award in Iepakojuma dizains Competition Category.

DzelzsIepakojums· 2024

Daity Galaxy Deserta Dzēriena Iepakojums

by Mohsen Koofiani

Client: Daity Galaxy

Dzelzs balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

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Colors

The Design

About Daity Galaxy Deserta Dzēriena Iepakojums

Ir skaidrs, ka šis iepakojums ir izstrādāts bērniem. Dažādu garšu dizainu harmonija ir acīmredzama. Visiem ir ritms ar skaistām krāsām, un tie ir veidoti pēc harmoniska parauga, personāžu mati ir sakārtoti dažādos veidos, lai pievērstu uzmanību nosaukumam un deserta veidam. Šajā dizainā, lai piesaistītu lielāku uzmanību iepakojumam, tiek izmantoti fantastiski un bērnišķīgi personāži, kas ilustratīvajā daļā ir izpildīti ar akvareles tehniku.

The Recognition

About the Dzelzs balva A' Design Award

Daity Galaxy Deserta Dzēriena Iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Daity Galaxy Deserta Dzēriena Iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Daity Galaxy Deserta Dzēriena Iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is related to a dessert drink in different fruit flavors. According to the design, it is clear that this design is specially designed for children.
The harmony between the designs is clear in different flavors and they all have a rhythm with stunning and attractive and sharp colors.
The hair of the characters is drawn upwards in a special way so that it is shown like the product inside the package and directs the movement of the eye towards the name and type of dessert.
Dimensions & Packaging: Tetraprism packaging consists of 7 layers, which are from the inside to the outside:
Two polyethylene layers adjacent to the product, aluminum foil, middle polyethylene layer, two cardboard layers, polyethylene layer adjacent to the air
The dimensions are 75 mm long, 180 mm high, and 75 mm deep
Tags: Dessert Drink, Drink, Dessert, Galaxy, Daity, Drink Package, Dessert Package, Dessert Drink Package, Package Design
Production Technology: The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision.
Design Challenge: The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
Research: Type of research: field and point research
Research goals: Getting to know the mood of children and understanding the color in them
Data collection and research tools: Use of multiple characters for each design and children's freedom to choose colors
Participants: children between 7 and 12 years old
The effect of the research: children's eagerness to see the final design and the effective result of the design
Inspiration: The design is inspired by the fantasy world of children. In the illustrations, each child imagines himself in the same world according to the taste of his favorite fruit. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
Project Duration: This project started in March 2023 and continues until now.
Operation Flow: The happy and carefree colors used in this packaging and the cartoon characters and its fantasy-dreamy atmosphere play a very important role in communicating visually with children. The attractiveness of color is the key tool of this packaging for better interaction and impact.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani