AS Women Empowerement Korporatīvā dāvana by Antonia Skaraki

AS Women Empowerement Korporatīvā dāvana by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Dzelzs balva A' Design Award in Dāvanu priekšmetu dizains Competition Category.

DzelzsDāvanu priekšmeti· 2024

AS Women Empowerement Korporatīvā dāvana

by Antonia Skaraki

Client: As

Dzelzs balva A' Design Award Winner in Dāvanu priekšmeti Category

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Colors

The Design

About AS Women Empowerement Korporatīvā dāvana

A|S nolēma izstrādāt ikgadēju korporatīvo dāvanu, kas kalpo kā paziņojums un aicinājums rīkoties, iedvesmots no nepieciešamības spēcināt sievietes neatkarīgi no viņu etniskās piederības, reliģijas vai sociālā statusa. Krētas Tsikoudia, tradicionālais grieķu dzēriens, piepildīja pudeles, kuru forma simbolizē dažādas sievietes, katrai ar atšķirīgu māla seju korķa vietā, stilistiski iedvesmotas no senajām Kikladiešu figurīnām. Tās nodeva Brīvības, Pārmaiņu, Vienlīdzības, Taisnīguma, Izglītības, Izvēles un Spēka tēmas. Katra pudele tika ievietota speciāli veidotā kastē ar mākslinieciskiem grafiskiem attēlojumiem un sienas plakātu.

The Recognition

About the Dzelzs balva A' Design Award

AS Women Empowerement Korporatīvā dāvana ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka AS Women Empowerement Korporatīvā dāvana būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. AS Women Empowerement Korporatīvā dāvana tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi