The Wine Bag Iepakojums by Antonia Skaraki

The Wine Bag Iepakojums by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2024

The Wine Bag Iepakojums

by Antonia Skaraki

Client: The Wine Bag

Bronzas balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

Verify Award Status for #152156

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Wine Bag Iepakojums

Ekskluzīvi Lidl veikalam, kā Ziemassvētku ierobežotais izdevums, AS izveidoja iepakojumu 1,5 litru pussausam vīnam kastē klientam The Wine Barrel. Iepakojums tika izstrādāts, lai līdzinātos rokassomiņai, ar zelta elementu papildinājumu, lai radītu svētku noskaņojumu un piešķirtu greznības sajūtu. Ādas tekstūras iekļaušana paaugstināja tā izskatu, piešķirot tam reālistisku un dārgu izjūtu. Lai pabeigtu pārveidošanu, kā siksna tika pievienots sarkans aukliņš, piešķirot autentiskumu somiņas dizainam.

The Recognition

About the Bronzas balva A' Design Award

The Wine Bag Iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka The Wine Bag Iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. The Wine Bag Iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Dimensions & Packaging: Paper Box Width 250mm x Depth 100mm x Height 185mm
Tags: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Production Technology: The package is a bag in box for wine. The outside is paperback.
Design Challenge: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Research: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Inspiration: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Project Duration: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Operation Flow: Product was distributed in all Lidl supermarkets throughout Greece.
Team Members: creative director: Antonia Skaraki and art director: Andreas Deskas