Love Hanshui Dzeramā ūdens iepakojums — Yanhui Zhang

Darbs Love Hanshui Dzeramā ūdens iepakojums, kura autors ir Yanhui Zhang, ir augsti novērtēts un ļoti prestižās 2024 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2024

Love Hanshui Dzeramā ūdens iepakojums

Autors: Yanhui Zhang

Klients: Wuhan Pufine Creative Technology Co., Ltd.

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Par Love Hanshui Dzeramā ūdens iepakojums

Love Hanshui ir piemiņas iepakojuma sērija attīrītam dzeramajam ūdenim, kas radīta, lai atzīmētu Uhaņas atzīšanu par starptautisku mitrāju pilsētu. Četri vietējie dzīvnieki — bezspuru cūkdelfīns, zilgalvas pīle, melnais stārķis un Dāvida briedis — pārstāv četrus gadalaikus. Tradicionālā ķīniešu tušas glezniecība apvieno dzīvniekus ar vietējo mitrāju ainavām. Baltā pudeles etiķete ir izgatavota, izmantojot termosaraušanās procesu un tiešo krāsu druku. Katra pudele ir 60 milimetrus plata un 220 milimetrus augsta. Kods uz etiķetes atver trīsdimensiju skatu.

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Par Sudraba balva A' Design Award

Love Hanshui Dzeramā ūdens iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Love Hanshui Dzeramā ūdens iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Love Hanshui Dzeramā ūdens iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Izmēri un iepakojums: Bottle diameter 60mm, height 220mm
Birkas: bottle label
Ražošanas tehnoloģija: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Dizaina izaicinājums: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Pētījums: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Iedvesma: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Projekta ilgums: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Darbības plūsma: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Komandas dalībnieki: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang