Pazhu Winery Vīna iepakojums — Yanhui Zhang

Darbs Pazhu Winery Vīna iepakojums, kura autors ir Yanhui Zhang, ir augsti novērtēts un ļoti prestižās 2024 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2024

Pazhu Winery Vīna iepakojums

Autors: Yanhui Zhang

Klients: Wuhan PUFINE Creative Technology Co., Ltd.

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Pazhu Winery Vīna iepakojums

Pazhu Winery ir vīna iepakojuma dizains vīnogu vīnam, kas ražots Tibetā. Ārējā kastes forma seko Potalas pils arhitektūras stilam, un galvenās krāsas ir okera sarkanā un akmens dzeltenā. PET etiķete izgatavota, izmantojot deviņu krāsu ultravioletās drukas procesu. Reģionālā stilā attēloti laimes zīmes raksti, lūgšanu karodziņi, vīnogulāju vijas un vietējie dzīvnieki. Skaitlis 3716 norāda uz vīna darītavas atrašanās augstumu virs jūras līmeņa. Atverot kasti no augšas, atklājas apkārtējo kalnu silueti. Dāvanu kastes izmēri ir 112 x 112 x 380 milimetri.

Atzinība

Par Dzelzs balva A' Design Award

Pazhu Winery Vīna iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Pazhu Winery Vīna iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Pazhu Winery Vīna iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
Izmēri un iepakojums: Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm
Birkas: Tibet, extremely high altitude, national features, Pazhu Winery
Ražošanas tehnoloģija: The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
Dizaina izaicinājums: The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
Pētījums: As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
Iedvesma: The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
Projekta ilgums: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Darbības plūsma: It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
Komandas dalībnieki: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang