Xijiu Liquor Alkoholisko dzērienu iepakojums by Yamin Zhu

Xijiu Liquor Alkoholisko dzērienu iepakojums by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 Dzelzs balva A' Design Award in Iepakojuma dizains Competition Category.

DzelzsIepakojums· 2024

Xijiu Liquor Alkoholisko dzērienu iepakojums

by Yamin Zhu

Client: Forty-Nine Union Design Department

Dzelzs balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Alkoholisko dzērienu iepakojums

Sarežģīti dizainētā pudele, rotāta ar ķīniešu rakstu zīmi "Xi" no četrām perspektīvām, simbolizē laimi un prieku. Tās spilgtā ķīniešu sarkanā nokrāsa padara to piemērotu svinīgiem notikumiem. Harmoniskais apaļā vāciņa un kvadrātveida korpusa apvienojums atspoguļo senās ķīniešu filozofijas. Pārī saliktās pudeles izsauc dārgo dubultās laimes simbolu, kas pārstāv tradicionālās kāzu tradīcijas. Šis dizains ne tikai godina kultūras mantojumu, bet arī uzlabo lietotāja pieredzi, nodrošinot unikālu ergonomisku struktūru vieglai lietošanai.

The Recognition

About the Dzelzs balva A' Design Award

Xijiu Liquor Alkoholisko dzērienu iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Xijiu Liquor Alkoholisko dzērienu iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Xijiu Liquor Alkoholisko dzērienu iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8