Espresso Kafijas Brendings — Andromachi Kakava

Darbs Espresso Kafijas Brendings, kura autors ir Andromachi Kakava, ir augsti novērtēts un ļoti prestižās 2024 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2024

Espresso Kafijas Brendings

Autors: Andromachi Kakava

Klients: ABC Design Communication

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Espresso Kafijas Brendings

Kafijas iepakojumam ir nepieciešams īpašs dizains augstas konkurences dēļ. Pētījums, kas balstīts uz espreso krāsu kodēšanu, piešķīra Sottos Family estētiski atšķirīgu vizuālo tēlu iepakojumā. Tādējādi iepakojuma krāsu palete definē kafijas maisījumus, veidojot patērētāja apziņā saistību starp krāsu un atbilstošo garšu un aromu. Pētījums tika padziļināti izstrādāts, ņemot vērā reģionālo materiālu izmantošanu, kas izceļ Sottos Family espreso kafijas zīmolu.

Atzinība

Par Dzelzs balva A' Design Award

Espresso Kafijas Brendings ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Espresso Kafijas Brendings būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Espresso Kafijas Brendings tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Izmēri un iepakojums: Metallic Pouch: Width 155mm x Height 325mm
Birkas: espresso, sottos, coffee,
Ražošanas tehnoloģija: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Dizaina izaicinājums: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Pētījums: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Iedvesma: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Projekta ilgums: The project started in November 2019 in Athens and finished in December 2022 in Athens
Darbības plūsma: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Komandas dalībnieki: Costas Lakis
Andromachi Kakava