Taste of Springtime Baijiu iepakojums — Wei Li

Darbs Taste of Springtime Baijiu iepakojums, kura autors ir Wei Li, ir augsti novērtēts un ļoti prestižās 2024 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2024

Taste of Springtime Baijiu iepakojums

Autors: Wei Li

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Taste of Springtime Baijiu iepakojums

Pavasara garša ir iepakojuma dizains baijiu — tradicionālajam ķīniešu alkoholiskajam dzērienam. Forma atgādina smilšu pulksteni, kas veidots, savienojot divas mazas pudeles vienu virs otras, simbolizējot kopīgi pavadītu laiku. Savienojuma vietā reversīvs figūras un fona raksts veido cilvēka profila siluetu, bet pamatnē redzami divi viens pret otru vērsti profili. Abās pudelēs ir neliels tilpums un dažāda stipruma dzēriens, kas veicina mērenu dzeršanu — vienatnē vai kopā ar citiem. Priekšējais iepakojums izgatavots no papīra un plastmasas materiāla, kas ir pārstrādājams un dabiski noārdās.

Atzinība

Par Dzelzs balva A' Design Award

Taste of Springtime Baijiu iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Taste of Springtime Baijiu iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Taste of Springtime Baijiu iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The design inspiration for this product comes from the famous “Wormhole theory" and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision.
Izmēri un iepakojums: Width 88mm x Depth 88mm x Height 196mm
Birkas: spring time, interaction, socializing, hourglass
Ražošanas tehnoloģija: The shape of this product breaks through the image of traditional Baijiu. By using the hourglass representing time as the design prototype, it means that Chinese Baijiu is the precious thing left after years of brewing. The product uses Rubin's reverse graphics to form a silhouette of a person's side face at the joint of the glass, adding artistic beauty to the practical function. The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection.
Pētījums: The design emphasizes the concept of "time" and enhances the brand identity. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present. The product meets the needs of the current era, and can generate strongly correlated material interaction with users, thus improving users' understanding. The overall design conveys the concepts of cherishing time, communicating with people, and looking forward to spring, which helps to promote social harmony and stability. In addition to practical functions, the product also has aesthetic value and artistic collection value.
Iedvesma: The product conveys the closeness and necessity of interpersonal relationships through various design languages. The use of Rubin's reverse pattern at the connection of glass forms a silhouette of a person's side face, as well as the two opposite faces at the bottom, as if in a conversation within the constraints of time and space, both of which mean that people are destined through social interaction, blending and connecting with each other. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present.
Projekta ilgums: The project started in March 2023 in China and finished in June 2023 in China, and will be exhibited in China in August 2023.
Darbības plūsma: The product is composed of two bottles of small capacity and different degrees, whether drinking alone or drinking together, are suitable for achieving a tipsy state and not excessive. According to the consumer's habits and preferences, the glass design is also divided into two different capacities to promote healthy, moderate drinking. People are destined by sharing, blending and connecting with each other. The social attributes of the product connect people and narrow the distance between hearts.
Komandas dalībnieki: Mr.Dong Jinghong
Mr.Huang Yangzhong
Mr.Li Wei